Saturday, May 11, 2013

Event Planning is Getting Better Than Ever Before


Event planning in the Bay Area seems to have escalated to some delightfully novel heights. With event management having become an integral part of doing things in style and making them bigger and better than ever before, companies and private individuals are hiring the best to outdo each other in an effort to snag and impress the best clients, have a satisfied set of the cream of the higher echelons of society whether they are friends, sponsors or a step up on the social ladder.

The fun part is the hosts of the event are satisfied having produced something classy, fun and entertaining that has made the day, evening or night event a success for their guests. The guests are of course, happy. They've just had the best food, liqueur and music in a fabulous setting somewhere, met people they wanted to be able to count in their acquaintances, spent time chatting up, criticizing and gossiping with their friends, set a new fashion trend, and generally feel toasted and divine because all of this was for their benefit.

The event planners anonymous from wherever in the Bay Area are happy too. They have satisfied their clients, their client's guests, handled and managed the talent, the staff and this event's fair share of crises and pulled off their ambitious plans with the food and entertainment successfully. Everybody is happy, and they are too. Another corporate slash social evening has come to an end. That is another notch on their belts and the curtain falls on a set of people finally retiring after weeks of pulling strings and favors with admirable negotiating skills that now have champagne bubbles in their dreams and peace in their hearts.

The sociological aspects of the evolution of hosting these eclectic and exclusive events as a regular social phenomena and as an arena where gladiators of the business and social world best each other and are temporarily kingpin, top of the heap and the cyclic pattern all of this follows is fascinating, no doubt. History, culture, psychology, anthropology etc all add their unique twists to it. What is interesting though, are the event planners. They are more or less a development that is born of our civilization.

Away from the musings and back to micro studying event planning in our home ground, Bay Area. From having kooky fun with entertainers like jugglers, mimes, stilt walkers, fire breathers, sky dancers (I heart), balloon artists, hula dancers, street magicians, electro-luminescent dancers, contortionists, tarot card readers, face painters, caricature artists, fire dancers, impersonators and Vegas showgirls to adding glamorous flair with bar tricks, bars carved out of ice (I particularly liked this one), ice sculptures, chocolate fountains, casino parties that have individual Las Vegas or Monte Carlo slants, customized audio- lighting systems by designers & technicians and having access to hundreds of unadvertised, unusual affordable sites... They transform the event or party into a different world that attendees and host alike can escape into away from the 'real' world.

One would think event planning from the Bay Area on this sort of scale would only be affordable by corporate biggies or a millionaire. The surprising thing is that it is not at all that unattainable. Event planners in the Bay Area seem to work with the budget, fluidly understanding their client's needs, designs and the finer nuances of aesthetic and etiquette that a particular event requires and they deliver accordingly. There is innovation, knowledge and a fine attention to detail with professional ease from the agents that makes one wonder how much experience they must have already had in this business.

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