Wednesday, July 3, 2013

6 Crucial Ways to Organize Brain-Friendly Events


According to neuroscientists, online technology has remodeled our brain structure. What this means is that we are losing the habit of concentrating on one story and doing multiple activities at the same time. For example, chatting with friends or business colleges, sharing files and folders, browsing though websites, seeing images, etc. are some facets of general multi-tasking scenario on a daily basis. Thus, considering the current mindset of people today, organizers should plan brain-friendly events to increase guest-attendee interaction and engagement.

Now, let's see how you can organize a brain-friendly event in the best possible way.

Meet the Demands of the Attendees

As an event planner, you should organize a meeting or a conference to satisfy the needs of your guests/attendees. Remember they come to attend your event with a purpose in mind; to fulfill their quest. It is your responsibility to arrange a meeting that is easy to understand and directly relates to their interests. It should not be that the experience differs from the message leading to brain exhaustion.

Do Your Attendees Know the End-result?

Before beginning a conference or a seminar, ensure that the attendees are informed of the outcome of such an event. It then becomes convenient for participants to relate to the same and in the process clear out chances of confusion.

Create Opportunities for Participation

It is necessary to engage participants with the ongoing meeting or training session. There should be enhanced interaction amongst attendees and the speakers to propagate improved understanding of the concepts and thought processes. In this way, the brain will function more actively and lead to better decision-making and meet the required business objectives.

Avoid Distraction of Any Kind

It is of utmost significance to avoid any kind of natural or man-made distraction to smoothly run an event. Ensure lighting is up to the expected standards to brighten up the whole room or area. Similarly, loud noise can divert the attention of the attendees and can spoil their alertness. Moreover, room color, placing of plants, etc. also can help in creating brain-friendly events. Thus, you should be aware of such factors to make your event a grand success.

Use Technologies to Meet Your Needs

Try to use the best technologies to meet your business goals. For example, verbal communication can be one-way while introducing slide shows and presentations with appealing texts and images can boost the brain.

Provide Break-out Sessions

Think of a situation where you sit for 8 long hours listening to lectures without moving anywhere or taking a break. Now, it is bound to drain off your energy and lead to "brain fog". It can be a similar case in meetings or conferences without a break-out session. Your attendees are bound to get tired and bored without any kind of movement. Hence, you should introduce break-out sessions at regular intervals to provide energy and clarity to the brain.

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