Friday, September 20, 2013

Lanyards With Company Logos As a Great Marketing Tool


A lanyard with your company logo has become a familiar fixture at most corporate conventions these days. This ubiquitous tool has become the mainstay of every corporate event. It is an attractive colorfully designed cord that is used to attach items such as ID cards, keys and USB cards.

These badge holders come in many different styles and can be made from materials such as nylon, cotton or polyester. They can be trimmed with wooden or plastic beads and a hot new item is the trendy bling style with sparkling rhinestones that spell out your logo and can be added to your woven cords.

In recent years so many unusual designs and colors have been used to make a seemingly dull woven cord look more stylish and perfect for today's quick paced world. This once humble cord can now be found sporting names of corporations, schools, sporting teams, social media events and much more. This will be the first item your event planner will order and the first thing your attendees will be handed. Some companies have even accepted the use of this cord as part of their personnel uniform. When walking through the lobby of a hotel or convention center, you will be struck by the variety of these cords around all the necks of the conventioneers.

This cord may look like a very simple item, but companies have learned how to get the maximum benefit out of this product With the advances in printing technology it has now become possible for a lanyard to be printed with the name, logo and design of your company. Employees using lanyards with logos of their companies have become a common sight in the corporate world. Companies have realized that aside from the practical purpose that it serves in terms of holding the IDs or USB cards of their employees, it can also transmit a message of corporate identity.

Even students and schools have caught up with the craze of using it as a means of proper identification. Most schools these days have encouraged their students to use it for displaying their ID cards. A lanyard holding an ID can be imprinted with the school name and logo, making identification even easier.

Given the rise in popularity of lanyards, companies have cashed in on the craze by designing their own with their company name woven into it. Companies usually distribute them with their company name or logo during trade shows and corporate events to employees or potential customers. A good looking well designed woven cord with your company logo can also serve as badge holders for trade shows, making it more convenient for potential clients to identify your company representatives.

These cords come in so many varieties, multi-color, solid, camouflage or tie dye. They can be re-cycled with various hook designs such as pull reel for added strength, split rings, break-a-way safety release, lobster claw hook or swivel clip. They could be woven of micro weave soft plastic or ribbed polyester. Attachments can be clear vinyl holders, attached 2 color multiple ink pens, soft vinyl pouches or key chains.

Companies looking for suppliers of such cords with corporate name or logo need not look far. The Internet is a great resource for online suppliers of lanyards printed with corporate names and logos. Online suppliers can give companies a wide range of choices when it comes to designing and printing them, thereby creating a look that is unique to that company.

No comments:

Post a Comment