Friday, November 22, 2013

Event Planning Strategies - Learning to Be Successful


Have you ever been to a best event and wondered what goes on behind the scenes? Ever notice how the best event looks effortless? The truth is there's nothing magical about putting on a well-run professional gathering. Each event is different, but there are some similarities in the way you can approach the planning process. Follow these tips to help you plan and organize that special day.

Plan in advance
Planning is important part of your community event. So, start planning at least 4-6 months prior to your actual event. Develop methods to evaluate the event's success. Don't wait until the last minute to set-up your space.

Getting the right people involved
Check your event staff against this profile:

  • The staff should have a positive attitude.

  • They enjoy interacting with different groups.

  • The staff should be quite attentive to pick up non verbal behavior.

  • They should be well aware about the product.

Handle different tasks at a time
Since you are organizing an event, you should be taking care of multiple tasks at one time. You should be able to hold all your plans moving forward towards the big day

Budgeting
Create a budget, which contains revenue such as sponsorship and expenses such as permits, publicity, printing, hiring resources, etc.

Marketing
Given that each market segment has different needs; your marketing strategy will vary depending on the market segment that you cater. Different marketing techniques are networking, word-or-mouth or advertising through local newspaper. You can also promote through website to internet savvy customers.

Control the Big Day
Last but not the least; everything can go wrong if this matter is not regarded carefully in advance.

  • Staffing: You should have a list of potential back fill candidates who are ready to participate in case of shortage in staff.

  • Weather: If outdoor activities, then be prepared to use tents for activities.

Finally, it is important to remember to celebrate your successes and to thank all those who contributed.

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