Collecting and managing your event participant data is only half the battle. The key to hosting a great event is to keep your participants' excitement level rising steadily from date of registration to the day they show up to your event. If event registration opens 3, 4, or 5 months prior to the event date, expect that some registrants may get preoccupied at the office or with daily life and lose that feeling of exhilaration they experienced when signing up for the event. Keeping in contact with your participants on a regular basis will build anticipation and ensure they show up to the event ready to have a great time.
You should shop around for a fully automated event management system that enables you to schedule your follow-up emails to be sent out automatically on the date you choose with the custom content you want to deliver. Some ideas for follow-up email content could be:
* Inviting the registrant to visit your event website for more event information.
* Announcements of new event merchandise for sale with a link to your online registration form for purchase.
* Training tips
* Testimonials from last year's event participants
* Results or video from last year's event
* Reminders of where and when to pick up your race packet
* A final email including last minute updates to the event schedule and weather forecast.
These are only a few examples of email content that has worked well for event organisers I have worked with at The Active Network. Our best advice would be to get creative!
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