Party Planning Marketing - 3 Valuable Tips in Planning Your Marketing

There is No Business like the Party Business!

Everyone has something to say and to stand out in the business crowd, your message has to be the loudest and the most obnoxious one out there because you are destined to be the...

OK, I have definitely got your attention, right?

Party Planners, by their very nature, should be flamboyant and outrageous, at least that is what Hollywood tells us. How often is the Party Planner or Wedding Planner in a movie or TV program portrayed as this "Over-the-top" type who creates a wave of emotion everywhere they go?

Well, in some respects, that is not too far from the truth as the very nature of a Party Planner is one of a creative force to be reckoned with. But, putting all of that wild creative nature aside, behind every dynamic Party Planner I have ever known is an equally dynamic branding message. It is just that many times the message IS the Planner, which sometime can be a danger.

Let's look at some business branding that you should be implementing into your Party planning business to give you a competitive edge.

Any great business has a great logo, catch-phrase or both. More often than not, the catch-phrases change with the times, but the logo not-so-much. You see, there is a prevailing attitude called "Top-of-Mind" advertising which simply means that when a person thinks of that product, the company that has done the most effective job at cementing the "image" of the company has the "Top-of-Mind," or first place in the consumers mind. I mean, face it, McDonalds would never have to run another ad again if they so desired, but the company wants that first place position in the consumers mind.

So get to work on getting a logo or catch-phrase working for you and remember the importance of a fairly creative use of color and style as you do so. You are a Party Planner. The very nature of the business is fun, so create something that is memorable and fun.

Second, Place that logo everywhere you can place it and make your business the first Party Planning company someone thinks about when they need a Planner.

Third, become the logo. Now there is a danger here and you must be careful as not to become so associated with the company that if you ever sell the business that it fails because of that association. That is not so easy a task because people will indeed associate you with your Party Planning business, especially if you are good at it. But you have to let your business become its own identity.

In the end, it is all about building a brand that survives and thrives and becomes bigger than you. Do that and you will carve out a fantastic future for yourself.

Remember, Life is a Party, you just have to know how to Plan it!