Event Planners - Are You Your Own Worst Enemy?

The one thing that distinguishes successful event professionals from the rest is their ability to market and sell their services. The top earners are strong marketers.

The average planner spends far too little time on marketing. After all, it's very easy to stay busy working on things you enjoy more than trying to convince strangers to hire you. You are not alone, many people struggle with the fear of rejection every time they think about picking up the phone and calling a prospective customer.

What causes you to resist? Maybe you feel embarrassed or shy about bragging. It could be that you hate to think of yourself as pushy, manipulative or insincere. Who wouldn't want to avoid that?

When you feel that selling your services conflicts with your self-identity, you'll do anything to avoid doing it. However, successful and stress free selling is not about forcing people to buy. It does not require exaggerated claims or boasting.

For some reason, people think that sales is a battle of wits and will. But, it doesn't have to be. Think of marketing and selling as helping people.

As an event professional, you are uniquely qualified to help customers identify their needs, wants and problems. You can help them find solutions. If what you have to offer is acceptable, you'll have no trouble booking plenty of events.

It all comes down to having enough qualified leads. When you have a blank calendar, bills to pay and only a handful of leads it's easy to fall into the trap of putting your needs ahead of your client's. That's why you need a marketing system that delivers and overabundance of qualified leads.

When you have more event leads than you can possibly service you don't have to "sell" anything. You just help and educate. If they choose to do business with you great, if not, no big deal. You've got more than enough.

You can generate leads for all sorts of event services with the right marketing system in place. Right now, there are hundreds of event shoppers looking for services just like yours in your community. Can they find you?

Make sure you have a solid online marketing system. That's where you're future customers are searching right now. Discover how to use powerful online marketing tools and create a lead generation system that takes all the stress out of marketing and selling your services.