Why You Should Use Your Trade Show Displays At Special Company Events

Everyone knows that trade show displays and banner stands are undeniably powerful tools at marketing conventions and industry events. Offering access to massive numbers of competitors and customers alike, merely setting up a trade show booth at any of these promotional functions announces to your industry (and consumer pool!) at large that your company is officially open for business. When combined with the many other benefits that industry events offer, participating in trade show displays quickly proves a simple business decision.

While the results yielded at these large conventions are undeniable, it's important to remember that banner stands and trade show displays can incur a fairly hefty price tag. Many business owners, struggling to remain fiscally salient, simply can't justify absorbing the costs of booths and stands that can only be used at competitive functions. Fortunately, a new marketing trend has completely revamped how organizations view and use their banner stands and trade show booth designs. Rather than keeping them in storage to collect dust in between conventions, savvy entrepreneurs are utilizing them at special corporate events.

Three Events Where Your Trade Show Displays Can Be Used

First and foremost, you must decide what type of corporate event makes sense for your specific business needs. There are a wide range of special occasions that you can plan to use your business booths and banner stands at. Each offers its own distinctive features and can showcase your organization in a unique way. When beginning the planning process consider:

Corporate Open House: Have you recently moved to a new location? Has it been a while since you've invited your consumer public onsite? A corporate open house is a great way to get acquainted or reacquainted with the customers in your own business backyard. Set up your booth to distribute giveaways, hold raffles and/or provide live entertainment to really generate a buzz.

Affiliate Functions: Rather than compete with direct opposition at a convention, hold an event that includes only you and all of your affiliate partners. Allow every vendor to set up their individual stands and invite their own specific list of clients to ensure you all have ample opportunity to network throughout the evening.

Product Launch: Why wait until the next convention to release your next product line? Take your booth and banner stands on the road and set up at various locations to announce your latest merchandise. Remember to bring free samples to maximize marketing impact.

Benefits Of Planning Company Events

What's one of the most significant benefits of using corporate trade show displays at company events? Unlike industry functions that grant a level playing field for all organizations, a special business event only showcases your company. Rather than trying to grab the crowd's attention away from the competitive masses, you'll enjoy knowing that every attendee is there specifically to see and learn more about your business. Eliminating the insurmountable pressure of trying to build up visitor traffic to your specific trade show displays means that your staff can relax and focus simply on connecting and engaging with the roaming pedestrians who have accepted your invitation for an evening out.