What Are the 5 Critical Factors When Hosting a Successful Sales Training Seminar?

Sales training seminars help you tap into the potentiality of your sales team (including that of your sales managers, executives, and supervisors) to increase the company's profit margin. They need to understand well the various principles, procedures, and practices so that they can make the best use of available time and resources as provided to the sales force.

Planning

Plan your sales training seminar properly by creating a list of guests you wish to invite as well as choose the venue wisely with efficient transportation connectivity. Try and involve everyone in the administrative team to work on the event timeline. It is important to provide vital venue information to each individual guest to make it easier for them to locate the site. For example, you can attach a map with the email displaying the route from the official event accommodation. Most importantly, you need to formalize upon the budget to be spent on individual administrative tasks.

Promotion

Promote your sales seminar in the maximum possible ways to get high attendance. Besides inserting ads in newspapers and business magazines, why not utilize the various social networking sites such as Facebook, Twitter, Google Plus, etc. to reach out to the maximum number of people. Additionally, send emails to your prospective audience requesting them to be present on the event day.

Production

Once you are through with the promotion aspect of the event, you need to focus on the production campaign that includes daily tracking and monitoring attendee confirmation emails to the seminar. You also need to concentrate on the lightning and decoration aspects, seating arrangement, food and beverage menu, entertainment, etc. and see to it that everything is in place before the guests start to arrive.

Evaluation

After the completion of the seminar, the next big thing is to evaluate its performance. Did the attendees like your sales training seminar? What did they have to say about the presentation? Was your event profitable? You can distribute survey sheets amongst the guests requesting them to fill them up and submit in a glass box next to the exit gate.

Post Seminar Follow Up

You must follow up with your prospects interested in your company and its products. Over time, call them up or email them introducing yourself and the purpose behind the call. In this way, you can build up a long-lasting relationship with the attendees and accordingly set up appointments with them.

Thus, sales training seminars can help the sales professionals improve upon their performance over time. Many corporate organizations are now taking the help of online training and event management software's to conduct and manage meetings, conferences, seminars, and other similar types of events as they are simple, dependable and affordable!