Saturday, March 2, 2013

4 Common Errors - That Can Affect Your Event Registration Process


Being a good event planner, you will never want to frustrate your prospective attendees or registrants with an intricate and inconvenient registration process. If you are opting for online forms to register for your event, you as well as your potential attendees, are in the advantageous position, as your entire process gets simplified, saving time. But there can be some common mistakes or errors that can have a vivid influence on both the registration process and the event success.

Below mentioned are 4 common mistakes committed by an event planner, which might bother the event attendees:

繚 Creating confusion using shopping cart software:

You might confuse your registrants by using customized shopping cart software, for collecting the payment. Most online shopping cart software is designed for products, with facilities of shopping carts, including shipping and handling. This software may be used for the event registration, but it may not serve as the most specialized solution and can make your event participant frustrated while registering, as they might get confused with the payment process.

繚 Overlooking the inclusion relevant information:

Online forms for registering are customized self serving process and are well designed, where the user can add up information, as required. But sometimes there may be mistakes like overlooking or missing out the important information. If the concerned attendee fails to find any relevant contact number or information related to the event, they may become frustrated. They might have to click back for searching contact number or address and this might result in losing data that they have entered, making the participant unhappy.

繚 Making unnecessary information mandatory:

The compulsory fields will be helpful for you in completing the registration forms. But making your participants fill up the information that are not relevant and related to the event, may bother your attendees, especially if the information is personal in nature. Thus, people will ultimately enter vague or incorrect information.

Authenticating or validating is where the registrant has to enter codes, phone numbers or other related data in a definite format. But if you are overlooking or not thinking about all the probable combinations like country codes, extensions, postal codes of other countries, you can irritate your attendees.

繚 Forcing to create account before registering:

The entire idea must be to make things easier, and not to force your attendees to create account and enter password, before registering. No attendee will wish to remember yet another password for sake of just entering information and submitting the forms.

These are some of the common mistakes committed, while dealing with the event registration process. Avoid the mistakes and execute the process smoothly.

No comments:

Post a Comment