If you're thinking of entertaining clients, then perhaps you've already got something in mind, and know that it will impress your clients, and encourage them to do more business with you. If you don't know what you should look for, then here are some tips to help with your corporate event.
1. You'll need to plan ahead so that you can get the date and location you want. Some places and events will naturally attract a lot of visitors, so if you want a particular sporting event, then you'll have to act quickly.
2. Choose an event that will appeal to all. Just because you like a certain sport, or location, doesn't mean that everyone else will. Remember that it's for their benefit rather than yours, so you'll want something with widespread appeal.
3. Don't forget that the invitations will need to explain what people will need to wear, and what to bring. It might be obvious that you wouldn't expect your guests to wear a tux for paintballing, but will they know what to wear for a day at the races, or for a Cup Final, or an international cricket or rugby match?
4. The idea of a corporate hospitality event is to get more business from your existing clients. You'll have to be able to combine business with pleasure during the day, but don't be too obvious about it. Allow your guests to relax and have a good time, rather than constantly bombarding them with questions regarding their plans and budgets, or talking about your products.
5. You'll want to treat all your clients as equals, and so you'll need to pick an event or location that doesn't favour the big companies, or the wealthy businesspeople you know. Don't forget to introduce your clients to each other. There may be opportunities for them to do business together too. You might want to think of how you can get your clients talking to each other, or discover some common interests.
6. It's important not to neglect your guests, so don't spend all your time with your colleagues, or your favourite or most important clients. Perhaps some of your guests won't have been to an event like this before, or don't know much about the sport, or entertainment you've chosen, and so will need a bit of help.
7. When choosing a corporate hospitality event, don't choose on cost alone. You'll want to make sure that everyone has a good time, and so won't want to restrict what they can have to eat and drink, or where they can sit. You don't want to be remembered for being "stingy".
8. Remember that you want to impress your clients, and so the more that you can provide for them, and treat them, the more they'll think of you, and the more likely they are to think of you when they need your products or services in the future.
9. You can use a corporate event to reward your staff too. Instead of looking for new business, why not reward your hardworking staff with a day out of the office, or a weekend away somewhere?
10. The most important thing to remember is that you should all have fun. If you're constantly worrying about whether everyone is having a good time, or whether your clients are going to up their spend, then you'll look nervous and appear desperate, which won't go down well. Even if you don't manage to get any new business, you'll still have spent time with your clients, and they'll be more likely to do business with you in the future.
Now you know more about how to have to perfect corporate outing, why not organise your next corporate hospitality event today?
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