Monday, October 7, 2013

Techniques Used by Nonprofits for Fundraising


Every organization needs funds and there are different techniques that can be used. With the first technique the nature of the nonprofit organization matters and one can create awareness for events. There are nonprofits that can have weekly events for example gathering of members or seminar and the goal is creating awareness in regard to certain topics that are relevant socially. Some participation fee or entry fee can then be collected from the members.

Sponsorship is also one of the techniques used by nonprofits. Corporate are expected to give back to the society through social responsibilities and many of the corporate are taking part in such activities. Consequently the non profits can offer the necessary help in that. The corporate can then offer sponsorship in different ways. For example it may be on the basis of per event or per month. Some corporate will meet certain expenditures. This meant that depending on the kind of help that is needed, the best corporate to approach is one that is in a relevant field. A good example is when a nonprofit is in need of stationery and then it seeks for help from manufacturer or dealer in stationery.

One the techniques used by nonprofits is branding of the organization. Non profits fall under the social sector therefore they can act as ambassadors for a brand of the organization that offers partnership or sponsorship. For instance, depending on the amount that a corporate sponsors you with, you can generate some posters for it. Having massive posters is recommendable when a corporate or organization sponsors your event fully. A further step can be taken whereby you a session during a seminar can be dedicated to promoting the sponsoring organization.

To create and sell some products is one of the techniques used by non profits to raise funds and to brand. Bags and t-shirts can be made for a particular event. For instance, during the season for world cup, good t-shirts that support your country can be made. On its sleeve or its bottom right corner, you can put a small logo belonging to your organization. Generally, you will have some surplus after selling these items. You can promote the sale of your products through websites for social networking or through blogs. The advantage is that you will not have incurred any costs in terms of investment.

The fifth technique is appropriate for nonprofit that offer services. Some of the services that you can provide for corporate include event management, to promote campaign planning or even data entry. The best way when using this technique to raise funds is charging a fee that is not equal to that of the market. The members of the nonprofit gain valuable experience through this technique as they raise some funds for the organization. To plan and to implement Product promotion requires some strategic planning.

Note that to raise funds is an art when you are creative, are zealous and passionate, you will not experience difficulties and the ideal benefits are reaped.

1 comment: