Wednesday, November 6, 2013

3 Creative Ideas to Make Your Corporate Event More Special Using Promotional Products


Are you planning a corporate party? Can't think of ways to excite your guests about it? Here are 3 creative ideas that can help you rock everyone's social and personal experience through promotional products:

Make your corporate giveaways yours and theirs.

Of course, we have to make the party souvenirs symbols of our brand identity. But to make our guests more engaged and less estranged during the event, it will help if we make the corporate gifts theirs as much as it is ours.

How can we do that? We can do it by giving promotional products that are personalized according to the guests, or by making the items "customizable". For example, you can rent a photo booth for the event and let people take their pictures there for free. And to come along with the free photo is a promotional photo frame with your company name and logo imprinted on it. If you do this, you make corporate souvenirs more personal and more memorable for your guests.

Involve an experience to the corporate tokens.

Human beings naturally relate experiences to objects. This is why when you have a box filled with memorabilia about your past affairs, people will call you a "sentimental" person. This is also why we keep gifts given to us by special persons. More than the experience, we also attach an emotion to the objects, making them more unforgettable for us. Apply this principle in your giveaways and you will soar high in your promotion. You can hold some exciting contests where people can get promotional awards as prizes. Something earned will always be something special for people.

Give promotional products that are unique.

Corporate gifts that are new, innovative and can't be found anywhere else in the planet instantly wows people. Oftentimes, it makes the party more interesting and unforgettable too. But of course, although unique, make sure that the promo gifts are still logically related to the theme of the event and to your brand identity as well. Also, never forget to still make the personalized items functional, though rare because you're still after brand visibility, and you can't have full exposure if your customized merchandise cannot be put to use.

Marketing is about doing the same thing in a fresh way. The great party ideas above using promotional products are actually nothing new, but just tweaked and updated marketing tactics that were improved to fit the needs of the current generation.

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