Trade Show Event Management

Having dealt with clients that are in and out of  McCormick Place and the Donald E. Stephens Convention Center there is a flow of trade show and convention traffic any given day of the week near or around the Chicago land area. Harnessing the value of trade show marketing & management has become an increasingly tougher task for trade show managers and coordinators. Their budgets have been cut; members of their marketing teams have been laid off. Now even more they need a successful solution for their event management.

In the world of marketing, we have to remember that we are all a "line-item" when it comes to corporate strategy. Showing the value in our positions is getting tougher with budgets being crunched, jobs being re-defined and strategies changing. 

Trade Show Managers carry the weight of the entire event, streamlining this process and being able to report budget vs. actual and refining your strategy can be accomplished easily with the support of online event management. Being able to show upper management the return on investment for their trade shows will only help in future decision making. Having access to your trade show program from any where in the world, there is no down time when it comes to scheduling, itineraries, inventory & shipping and tracking your exhibit properties.

Outsourcing your trade show event management to an educated and knowledgeable firm adds extra benefit to your entire trade show program. Managers may be reluctant to turn over this responsibility, in fear they may be replaceable, this is not the case. Using a management software tool will allow you to eliminate the details and the headaches of research and information gathering and free up valuable time that can be better spent on refining your marketing strategies. 

Putting in place a service team that will care for your properties like they were theirs, you'll no longer have the wrong graphics, late shipments, broken components or lost schedules. By teaming up with an outsource partner for trade show management, you have a virtual safety net, where all the detailed tasks are collected and can be customized to best refine your companies trade show marketing campaigns for a better ROI and evaluation.