Printed Marketing Materials For Event Planners

If you are an event planner for your company, then you know how important marketing an event is to its success. However, you might be surprised at all of the options that are out there to help market your business's products and services.

Event Tickets

Event tickets can be a very useful marketing tool. Not only can they generate excitement about an event by giving an impression of exclusivity, but they are also a successful marketing tool. Most event tickets are designed to be separated - part of the ticket is given at the door or the gate, and the other part is retained as a form of receipt. The retained stub can be a great place to print your company's logo, sales information, or even offer a coupon for a discount off of your products or services.

Posters

Posters can serve two functions - they can be a great way to advertise and upcoming event, and they can work as a marketing souvenir from the event itself. Posters designed to market the event should be placed anywhere your target audience might visit. The message should be concise and contain the pertinent information such as the date and time of the event. You should also include where and how to purchase tickets and where to go for more information.

Posters can also be a great souvenir if you sponsor an event. As an example, your company could sponsor a local music concert. The poster could show a picture of the band, with the words "Sponsored By" and your company logo. The visitor will keep the poster to remind them of the event, and you will have lasting advertising for your company.

Banners

Banners can highlight an event more than posters due to their large size. They can be hung across buildings, entrances, and even from light poles across roadways. Their message should be to the point, highlight the main attractions of your event, and where someone can go for more information.

Stickers

Stickers are an often overlooked form of marketing. For events, however, they can be a great way to advertise. Offer stickers to anyone and everyone that comes to event. Stickers should be colorful and eye-catching so that recipients will want to stick them. You can even include a coupon or other information on them to advertise your business.

Club Cards

Club cards are another way to advertise at an event. You can sell these cards at the event, and the customer then uses the card later on to receive exclusive promotions and discounts at your business. They receive a card with your business information and the deals they will receive. If you like, you can partner up with other area businesses to offer even more exclusive offers.

If events are important to your company's success, then you need to make sure that you take advantage of every advertising and marketing opportunity. If you consider some of ideas that are off the proverbial marketing path, you can make sure that everyone at the event finds out about what you have to offer.