The Role of an Event Manager

The role of an event manager is far from an easy one; the job involves understanding the brand and then being able to identify the targeted audience. Then having to devise the actual event concept by planning and coordinating all the technical aspects before actually executing and managing the proposed event.

With recent growth in the event industry of event management these professionals around the world need to be more flexible than ever before. Large international events like the Asian Games have huge impacts on communities and even countries, so event managers and their companies need to be very diverse in their planning and executing of events if they are to have successful results for their clients.

The industry now includes all ranges of events from international festivals like the Olympics down to business brunch meetings of just a few business people. All industries like charity and social groups hold events of various sizes to be able to market themselves, build relationships for their businesses and to raise money or even celebrate occasions.

The role is truly a significant one, to be able to do strategic marketing and have the tools necessary for successful communications at all levels for companies of all sizes. Event managers conduct product launches, create promotional events, meetings and press conferences while keeping everyone involved throughout the whole planning stages for the clients.

They sometimes have to use new types of media to be able to reach thousands or even millions of people in the hopes of inviting the targeted market to their events. Services of an even manager or company varies as do the events such as fashion shows, commercial events, weddings, marketing programs, concerts and ceremonies they plan for and produce.

Clients who hire a manager and their company expect them to handle all scopes of services that are required to host a given event. This may include all technical, logistical and creative elements depending on the client's needs and budget.

Basically the events person is the main person to organize the entire event including their teams that are working behind the scenes to run a successful event. Event managers also may be tasked to do more than planning an event, they may also be involved in brand building, communication strategizing and marketing.

The event manager should be an expert in the field of logistics and have creative problem solving skills and technical knowhow in audio and visual production. The role of an event manager is also one of budgeting and negotiating for their clients and it is definitely a profession that requires multi-dimensional talents and foresight.

Event management has become a rapidly growing business in a fast and evolving industry with mega shows regularly reaching into the millions of dollars. Although there has been no formal research done to assess the actual growth rate of this industry no one will argue it is not moving rapidly forward.