Individuals or companies often find they lack the expertise and time to plan an event themselves, therefore they hire a professional to take care of all their event needs. Using a planning professional eliminates the stress of booking and organizing. There are so many event planners out there to help arrange a couples dream wedding, a bar mitzvah, a reunion or any other milestone occasion. By providing your clients with their own website dedicated solely to their event, you are offering them something new and differentiating yourself. This will get clients to choose your service over that of your competitors.
Here are 6 reasons and advantages of having a website for each of your client's events:
1. Easier to manage and stay organized
As a planner, the key to being successful while having to plan numerous events simultaneously, is to stay organized. Nowadays, building a website is so easy to do and you can use similar website layouts for multiple events. No longer will you have to run from one client to another carrying books and writing everything down as all information can be easily integrated onto the website.
2. Convenience
By having a website specific for each clients event, everything pertaining to the particular client is in one place - on the website. You just simply have to type in the domain name created for that event, and all the information is right in front of you. This is convenient for both you and the client, as information can be easily collected, updated and disseminated. From the website, you can see the how things are progressing, what still needs to be done, and whether or not you are keeping to the predetermined budget.
3. Save time and money
You no longer have to worry about mailing and printing costs as invitations, RSVPs and thank you notes can all be sent online. You can reduce your marketing costs by promoting your event by connecting your social networking sites with your event website for everyone to see.
4. Differentiate yourself
Clients will choose a service provider that offers them something new and unique to simplify their lives. Developing a website for each of your clients events is a means to differentiate yourself from competitors and increase the scope of your business. Utilizing a website is an advantageous and attractive addition for you and your clients.
5. Increase breadth of services offered
If you are planning a corporate or fundraising event, you can offer the client an event website with integrated e-commerce and fundraising elements, such as online registration and online donation acceptance. This will allow you to tap into a brand new market as it will greatly appeal to those arranging corporate events and fundraisers. This can essentially change your whole business as you can now provide additional services and solutions to existing and new clients.
6. Make more money
By offering the ability to take care of absolutely everything related to your clients event - from planning, booking, decorating, invitations, and online fundraising - is an added value. Not only will this bring in more clients, but also higher profit as you can charge more for the additional services being provided.
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