Lighting is the most effective medium used to transform an event from a gathering of people to an exciting, styled event. The importance of lighting design and lighting hire has become a top priority for event producers as lighting technology becomes more advanced and more accessible to planners of all kinds of events. The following is a 5 step guide to using lighting design that will take your event from average to amazing.
How to make your lighting design effective
Step 1: Questions, Questions and more questions
An informed event planning decision is a good event planning decision. When using a lighting hire company you need to ask yourself a few questions before turning to them for professional answers. Questions like "What type of event will I be planning?" and "How many guests will be attending" as well as important questions like "What type of venue will be used, and how will it accommodate the type of lighting design that I want?" should all be asked before you draw up a budget and determine what exact lighting you need.
Step 2: The layout
Most lighting hire companies will offer a CAD service (computer-aided design) which will show you a layout of the event itself, where the tables and stage will be placed and where the rest of the audio visual equipment will be positioned. This can assist the event stylist in terms of the appropriate lighting design and how it will affect the actual space.
Step 3: The extent of lighting
Depending on the type of event, you may want to be extravagant with your lighting hire or keep it minimal yet effective. Medical conferences for example do not need the entire room to be washed with fancy pink lighting and disco balls. Conversely, if the event is a party or something to celebrate, the lighting can cover the entire ceiling and walls and you can also have geometric patterns or lighting themes covering the entire space.
Step 4: Lighting and projectors
Most lighting hire companies combine their lighting skills with projector technologies these days. It is easy to create moving images which are projected onto a video projector to create special effects using lighting to make them more magnificent. Incorporating I-MAG with video cameras is a common practice, adding to branding an event and event styling.
Step 5: The budget
It is easy to get carried away with lighting design, simply because the technology available is so exciting. The most important thing to remember is that your event needs to keep within its budget. To achieve this, only choose the type of lighting that is necessary and appropriate for your event. Do not be skimpy on detail but do not go overboard either. Nobody likes an event that is too over the top. A good event equipment hire company will advise you on the right lighting techniques that will suit your event.
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