Why Maintaining Excellent Relations With Past Attendees Is Imperative to Grow Your Event Business

Many event planners focus their entire attention on adopting strategies to find new attendees for their events while overlooking the importance of building strong relations with their past attendees and registrants. As a result, their marketing strategies remain focused on promoting their events to the new registrants. What most organizers fail to understand is that the success of an event depends not just on their ability to draw more attendees but also on retaining excellent relationships with existing members.

Maintaining good relations with past and existing attendees helps organizers to benefit in several ways. Some of these include the following:

Positive Word of Mouth

In marketing and promotion, nothing works better than a positive word of mouth. This is a highly reliable and effective means to market events. Your happy members spread the good word about your events and influence prospective attendees to sign up. Therefore, it is essential for you to maintain an excellent rapport with existing as well as past attendees at all times.

Ensure a High Turnout for Events

Promoting an event calls for a lot of planning and coordination. Despite undertaking robust marketing measures, you may not achieve the desired turnout. However, maintaining a strong relation with your past attendees makes it easier for you to market them to people who would be interested to attend an event that interests them.

Create Credibility for Your Organization

As an event planner, one of your key responsibilities is to create credibility for your organization. The best way to ensure that your prospective attendees view your organization as a reputed firm is to provide value to your attendees. A credible organization draws more attendees and aids in marketing and promotion.

To enable event organizers to manage better relations with their attendees at all times, comprehensive event management solutions offer several key features to boost attendee relationship management. Some of the top benefits provided by these solutions include the following:

• Seamless data integration enabling the event organizers to understand their attendees in a better way


• Communication tools to interact with prospective as well as existing event attendees


• Powerful and secure online payment management solutions to make it easier for the attendees to sign up for the upcoming events


• Integration with the social media platforms to popularize and promote events


• Strategic support to organizers to create appropriate marketing campaigns for different attendees


• Custom reports to evaluate the success of events and attendee responses

Buoyed by the growing demand among event organizers with different budgets and requirements, a number of feature rich event management solutions have arrived in the market that are transforming the way events are organized and marketed. Event planners have also realized that building and fostering relationships with attendees enhances their brand value and enables them to market their events in a more effective manner. The key therefore lies in choosing the most comprehensive event management solution that strengthens attendee relationship management.