How to Use Twitter for Successful Events

Planning a successful event starts months in advance. It involves a great deal of work, such as preparing a guest list, sending invitations, making arrangements for logistics, refreshments, and so on. However, the most daunting task of the event management phase is to promote it to the target audience in an effective way. As a result, event organizers always look for productive ways to market their events and social media marketing is gradually becoming their best possible means to do the same.

Here, we have come up with a few tips that can help you promote your events through Twitter.

Create Your Event Account in Twitter

Before you start using Twitter for promoting your event, you have to create an account with it. While creating an account make sure that you use a short name. However, if your event is happening every year, avoid registering a year specific account. Use hashtags to differentiate event editions. You should provide enough information about the event and its benefits, so that your target audience can get directly to the point. According to industry experts, you must start your event account in Twitter at least 6 months before the event takes place.

Selling Event Tickets via Twitter

If you are looking for registrations in volume, then Twitter Ads can be an extremely powerful tool. With tweets, it will take years to achieve the desired results, but Twitter Ads will deliver the same in a matter of weeks. Twitter Ad is an amazing tool that assists you to attain the preferred outcome within a shorter span of time and with minimalistic effort.

Extensively Use Hashtags

Hashtags offer you an official way to talk about specific events on Twitter. In recent years, Twitter has made hashtags clickable, which has opened up new opportunities for event planners. It also enables users to refer to events that are displayed on Twitter walls set up by the organizers. With hashtags, you can even do live tweeting. Thus, sending multiple tweets in a very short amount of time is no more a hassle.

Choose Hashtags Appropriately

Choosing appropriate hashtags is extremely important. Keep in mind that using hashtag is the only way to analyze the level of buzz generated by your event. Your hashtag should be short, yet catchy. For example, you are hosting an exhibition for dog owners called "Dog Expo 2012″. For this particular event, your hashtags variations can be #dogexpo #dogexpo12 #expodog #expodog12 #dgex12.

Promoting Hashtags is the Key to Success

Twitter has now introduced hashtags buttons for making comprehensive promotions of hashtags. Using this you can easily set hashtags buttons on the event website. Apart from this, your event hashtags should be clearly stated on all communication materials. You can even promote your event hashtags through twitter ads.

Try using twitter more effectively the next time when you promote your event through social media.