Event Planning Business Marketing

Here are some tips on marketing your event planning business:

1. Take Advantage of Social Networks - There are many networks and groups online that you can connect with to find potential customers. When you focus on local advertising, you can find customers that are conveniently close, but you can really expand your business when you open yourself up by marketing to surrounding areas through online networks.

2. Start Small - Test each marketing technique before you do a full blown, expensive campaign with it. If you are just starting out, avoid marketing with big, expensive ad campaigns like magazine ads and radio. Stick with the marketing techniques that you can test first, before you do a full blown campaign.

3. Build a Website - If you build an identity online than you will have a place for people to find you online. You can really sell yourself here to. If you link to your website from your social networks, then people who are considering working with you can go to your website and be sold on your services there.

4. Attend Weddings, Events & Other Related Expos - It helps to be able to meet new people who might be potential clients. It also helps to meet other event planners and find out what they are having success with or what isn't working for them.

5. Ask Past Clients for Referrals - Sometimes even satisfied customers will forget to refer business to their friends and family. Send past customers an email and thank them for their business and tell them you would be grateful for any referrals they could provide you with.

In recent years, with the economic downturn, the event planning industry has felt the squeeze. Now, more than ever, it is crucial to success for an event planning business to get online and start being aggressive about marketing through all the different venues that online marketing has to offer. Don't be afraid to invest a little money into getting your business online. Local advertising can go far, networking can go far, but internet technology can explode the amount of leads you can get for your event planning business.

If your marketing budget is tight, make sure you test each marketing method carefully before you begin pouring money into one method. If attending an expo is going to be too costly, consider running some ads online that are related directly to the services you offer.