Event planners are charged with a wide array of tasks. From planning the next big gala, to organizing small local benefits, event planners do it all. While being charged with such a wide spectrum of events, it is important to understand what marketing tactics should be employed for each kind of event. Below are five tips to ensure a smooth, and highly attended event for your next client.
Advertising Your Conversation Starters - Most event planners know this all to well. Conversation starters are what set your event apart from your competition, and what your client looks for you to provide. Conversation starters could include an enormous centerpiece for your event, a fireworks display, or performs such as flame dancers and belly dancers. These components are what create last memories for your attendees, while also showing your event skill. To build anticipation for the event, try to hint at the conversation starter by including clues on your save the date postcards, invitations and any follow-up emails.
Creating a Unique Theme - Creating a unique theme is what defines the event. So try to think outside of the black tie event and offer your clients some advice. They are after all looking for you to provide your creative insight. Consider unique events such as a Great Gatsby inspired event, masquerade ball, 80s party, or a pirate celebration. Having this unique theme will help secure attendance and ensure a fun night for everyone.
Communication - Make sure that communication to your invitees is consistent. Typically people will send out save the date postcards 4-5 months before the event, then the invitation. This will help your attendees in planning for the event, and also help you in getting a head count in the early stage.
Personalization - Make sure that all of your communication is personalized. This means that all initiations and postcards should state the invitee's name and also be personable. This will help ensure that people are want to come to your event, and that invitees feel wanted. This will help motivate them to RSVP, as well as show your event-marketing prowess to the client.
Take Pictures During the Event - How can you market yourself if you don't have proof of all your past events? This is an intricate part to your personal marketing. It allows the client to have memorable artwork of the event, and also allows you to market yourself to future clients.
In the end, the event planning business is something that is a difficult yet rewarding industry that allows you to meet interesting people, plan one of kind events and allows the flexibility of a varied work schedule. So enjoy all of the benefits, and remember to have fun!
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