Top 5 Tips to Promote Your Events With Pinterest

Amongst the clutter and craziness of the social media explosion, Pinterest has experienced exponential growth over the past few years. With Pinterest, you can "pin" your favorite things onto separate "boards", which is a productive strategy for large-scale promotions. The visual appeal of Pinterest coupled with its collaborative nature presents an interactive platform that event organizers may utilize to initiate brand communication for events.

With possibilities galore, this massive social media forum has now become a steadfast platform to create and maintain a relationship with the audience. Here, we have shared key tips to help use Pinterest for your event's success.

1. Create an account of your brand and event

While promoting your event through Pinterest, keep the company's brand image in mind. You need to separate your personal Pinterest account from your company account. Making your company a brand in its own right is definitely easy with a stimulating platform like this. Present the dynamics of your brand to its prospective customers and create a personality that will resonate with the users. For your upcoming event, you can create a separate board with a corporate theme that matches your company or brand. It helps to attract people and get themselves engaged in discussions on the event. Thus, you access a convenient way to make your event popular long before the actual occasion takes place.

2. Maintain relevance in your Pinterest activity

By just merely being active on Pinterest will not reap the fruits of success, unless your activities do not comply with the mission and vision of your event. Post, like, and repin things which are in line with your event or your company's operation, products and services.

For example, if your upcoming event is a concert or a rock-music gig, you have to post pictures related to the artist, music genres or the venue of the show. Simultaneously create boards, which are appropriately relevant with the event or your company's brand.

3. Research about the target audience

It is true that the majority of social media users belong to the age group of 18 to 30 years. Many a times, they are not the target audience of your event, unless it's a rock-music show or a similar kind of concert. Thus, identifying your target demographics is crucial. Once you know who is talking about you and wants to attend your event, it would be easier for you to determine the kind of posts that will attract them. In other words, you must know how to cater to your audience and their diverse behaviors.

4. Create pins that your followers will share

Pinterestis all about creating a buzz in a virtual world. Moreover, it is visual and collaborative by nature. Thus, when you are promoting your event through this platform, make sure that your actions speak for themselves. You need to create colorful photos and posts, so that people find them interesting enough to share. Thus, you can get your event promoted in a fun and interactive way.

5. Attract followers with catchy phrases

Pinterest is not only about images; catchy tags and interesting titles have a lot to do with it. You will be more likely to draw followers if you use clever, witty and short phrases along with the picture you pin.

Thousands of users are using Pinterest as a promotional platform. Thus, it is extremely difficult for you to stand out amongst the millions of other boards unless you are offering something unique.