In 2012 experts have noted a steady increase in corporate meetings and conferences. Together with this increase comes an evolving event equipment industry, experimenting with new technologies, marketing and branding techniques. Below you will discover new trends and dying practices in the corporate event industry.
Conveying the message in an entertaining way
What's hot:
More and more companies are relying on A-list speakers and performers to get their message across in an effective way. People are no longer interested in repeat presentations from the same speakers as last year. Drawing big names to the podium will have a significant affect on the participants' engagement with the event's message and encourage them to attend events in the future.
The use of film, animation and other types of audio visual presentations is also extremely strong. Through innovative audio visual tricks, companies are able to take advantage of certain themes and use such themes to keep their audience interested. Presentations such as the company's journey from earlier times to the present can be enhanced through musical videos and other visually stimulating material.
What's not:
Many event equipment and event production companies believe that the days of promo gifts are numbered. The introduction of smart phone technology and new event software suggests that audiences need to be engaged on the spot. This is proving to have a significant effect on the event's outcome as company's begin to use social media as a great ROI tool to view traffic and discussions about the event. Instead of leaving guests to think about the event afterwards through incentive travel gifts and merchandise, it is recommended to entertain them during the actual event.
Where is the money going in corporate events?
What's hot:
The rise of altruism. When big name companies organize large scale events they prefer to give something back to the community. Whether it is through promoting the event as a 'green event', focusing on recycling and other similar activities, or making sizable donations to charity and non-profit organisations.
What's not:
Careless spending is a thing of the past. Just because event equipment companies are offering newer forms of lighting hire and audio visual technology this does not mean that they are not offering an equally impressive way to implement this equipment in a less expensive way. Event organisers are therefore finding ways to create theme design and marketing in a budget friendly way while still making use of the exciting technology on offer.
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