Where Are Non-Profit Fundraising Events Registrations Headed?

The last few years have been very challenging for the non-profit sector. There have been a lot of charity events hosted on the virtual platform, but the actual fundraising has not been worth mentioning. Almost midway through 2012, this trend seems to come to its trailing end. The non-profits however have learnt their lesson and are geared up to experiment with smarter strategies. The worldwide economy is beginning to offer newer opportunities to them by leveraging which they can create some lasting changes in our society. This has upped the pace of fundraising events registration processes as well.

Technology-friendly non-profits to see better days

Doing smart work is the best survival tactic for the withering non-profits in this challenging economy. Approaching donors online when they need to raise funds, and utilizing the power of social media interfaces on and off is certainly not the best way to do business. It is imperative to develop long-term relations with your contributors. Non-profits need to be more tech-friendly in their mode of daily activities and adopt online solutions such as the fundraising event registration software on a steady basis. These Cloud-based "SaaS" products help non-profits to achieve their goals of successful fundraiser management irrespective of all sizes or complexities.

The solution features a host of productivity tools that facilitate all start-to-end management endeavors of a fundraising event. The product lets the non-profit create its own registration page and publish the same online. The page can be accessed any time by donors from all around the world, promote its cause to a larger global audience, and make the process of collecting donations and tithes easier by serving it as a single integrated platform. The payment gateways supported by such fundraising event management packages are secure and authentic, which also go a long way in increasing credibility of a non-profit organization in front of its donors. Plus, there are no fraudulent activities or donation transit loss on the whole.

Some of the cutting-edge features of the fundraising events registration software are, PCI-compliant payment management solutions, comprehensive email marketing tools, social media connectors, online calendars, waitlist manager, fundraising tools, and online donor survey report generator facilitated by Smartphone apps. In addition to that, the transactions are convenient and swift for both the contributor and the non-profit in question.

Stats says it all

Following are the few observations made in the 2012 Online Marketing Non-profit Benchmark Index and the 2012 eNon-profit Benchmarks Study published by M+R and NTEN:

· Online giving and fundraising is set to grow fastest for smaller organizations. Last year, organizations with less than 10,000 email addresses grew by 26.7% in median revenue, similar to 2010's growth rate.

· On an average, non-profits increased their revenues generated online through fundraising by 19% from 2010 to 2011.

· The international sector experienced a huge 163% rise in total funds raised online between 2009 and 2010.

· For organizations having monthly fundraising events, revenue from month-over-month online giving has grown at a much higher rate over the past few years accounting for 8% of total revenue generated online in 2011.

· On average, 35% of total online revenue was sourced to direct email donor appeals.

So, if non-profits want to come out of their proclivity to beat around the bush, which they do most of the time, they should resort to the new age fundraising events registration solutions. It is the only way to solidify a potential donor base and make a visible change in the world of fundraising.