Wednesday, October 23, 2013

5 Biggest Mistakes in Event Planning


Everyone wants to have the best of the best for their events, and of course, at their events. Therefore, providing a relevant theme is necessary, as well as the music, the food, and of course, a good crowd. Though it sounds all easy and fullproof, some events are planned poorly, causing an anticipated experience to turn into a huge flop. Though only five mistakes out of an entire production, these factors can make or break your function and even your reputation.

1. Lack of social media. Hello! Get with the times. To get attention from people you have to go where they always are; that's either their cell phone or laptop. Facebook, Twitter, and Linked-In are three of the largest social media sites out now, but there are plenty more. Get there, make an account, add people you want to reach, and share your message. The best part of this is that it is free! You can create your own buzz.

2. No Strategy.All our lives we are taught to brainstorm, create three or more rough drafts, and make outlines. Why lose that lesson when it comes to event planning? Start with an outline. Include the amount of people expected, how to get to the venue, the interior, and the supplies you'll need,. When planning, imagine as if the event is happening as you plan so when it is actually time for the event, you have worked through all of the kinks.

3. Over promise, under deliver. No one likes to be expecting one thing and end up getting the complete opposite. Do not hype your event to be the best thing since touch screen and it becomes a huge disappointment. Have confidence in your function, but do not over do it. Give it enough excitement, but leave room for your guest to coin it as the best thing ever. If you gas the event, it can backfire if it does not deliver. Disappointed guest will speak and you would not want your name tagged to anything less than worthy.

4. Following up. People have lives. Everyone you are trying to reach may not get the message at the same time so you have to follow up on your event. Do not sent out one post a week before the event and do not speak of it until the day of. Post daily reminders and key information that will get the guest you are attempting to reach prepared for the party. If they ask questions, answer them. They want to know that they are being considered.

5. Targeting a small audience. It is comfortable to invite just the people you know and a few that they know, however there is no gain. Expand your message and share your expertise. Do not just invite the same people you go out with. Reach people in other circles from other places, but who have same interest. Broaden yourself. This can open up doors for you and even more event planning. Network!

Make a checklist with these five tips and apply them to your outline to make sure you are in the right direction. Avoiding these mistakes by paying them close detail, can definitely bring you and your event great success. The better planned, the better outcome, the more events for your and your business!

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