The season has arrived for outdoor activities, summertime fun, and one of America's favorite corporate sports, golf. Over the past ten years, the occurrence of corporate golf outings has declined as budgets decreased and corporate spending was put to a halt. However, we are finally seeing a rebuilding relationship between the golf industry and corporate America. In 2011, promotional golf item sales were up 6%* and are continued to grow. The one-on-one face time provided by golf outings and tournaments with clients, and the opportunity for employee team building are valuable experiences that only golf can provide.
The way to truly maximize the impact of any golf outing is to incorporate promotional items into the event. Complementing a golf experience with branded merchandise ensures the goodwill and memory of the event will continue to make an impression long after the event is over. Everyone from big budget corporate entities to smaller community businesses can use golf events to boost business and build their brand. Regardless of an organization's size or budget, there are promotional items at various price points that can enhance both an event and a brand.
Below are some great ideas for promotional golf items at various price points.
Budget-Friendly (Under $5)
For those who truly need a budget-friendly item, there are value-priced options that can still make an impression. Every golfer can use tees and divot tools on the green, and a water bottle or can coolie to help quench their thirst on the fairway. These are inexpensive items that can be used as mass giveaways before, during, or after your event.
Conservative ($5-$10)
In the lower priced range, there are some options with a higher perceived value that can be given to event attendees as thank you for attending. Consider giving a ditty bag with a thank you note inside or with drink tickets for a post-golf dinner or happy hour. Or give out golf towels, bag tags or hats upon registration that attendees can use while on the course and take home after play is over.
Mid-Range ($10-$25)
Some of the most popular golf event items fall in the mid-range price arena. Apparel is always a great option, and it gives your brand much exposure. Apparel can range from t-shirts to golf shirts, to windbreakers. The most recent trend in golf apparel is moisture-wicking fabrics. Coolers, duffels and shoe bags are also popular options. They are useful, easy to transport, and can double as packaging for other event-related gifts.
Premium (Over $25)
Merchandise in the premium category can be used as attendee gifts, prizes or auction items, starting at $25 and ranging over the hundred dollar mark. The most common premium giveaway is a golf umbrella. An extra golf umbrella can always come in handy and when you pull one out on a rainy day, you will definitely remember who gave it to you. Other ideas include golf bags, premium golf balls and even watches.
As golf events become more popular, golf-related items will continue to evolve. Whatever route you take with your next golf event, make sure your attendees don't leave empty handed, and the items they leave with prominently showcase your logo.
*PromoMarketing, March 2012
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