Events Planning: Tips to Market Your Booth in a Commercial Event

Your company may be planning to be a part of a commercial event to get your brand out there. But in order to be successful in this endeavor, you need to make a checklist of the things you need to plan for and accomplish. It is said that in order to have a successful event, you need to focus on three things, pre-planning, event itself and the follow-up. Most will focus on planning for the event itself but you must know that events planning and follow-ups are crucial in making your event a success.

Being part of an event can be costly that is why you need to make sure that the money you invested in is worth it. You will even have to spend money on all your advertising and marketing materials as you will talk to many customers in a commercial event. To ensure a successful event, make sure to include all these tips in your events planning endeavor.

The first tip in events planning is to prepare for the event by choosing a space you want. The best booths in an event is near the entrance to ensure that visitors will get to see your booth at least twice and another good space is near the food and drinks. Decide what size of the space you need, bigger booths will catch more attention and interested customers. Also make a checklist of everything you need to bring in your booth like laptops, your marketing materials and other necessary things.

Part of your events planning is also to let people know what you will be part of this event and they can visit you there. You can advertise through sending e-mail invitations and by posting RSVP events in your social networking profiles. It will also help to hold a raffle for people who will be coming and registering in your booth. You can also offer a free drink or a free gift for visitors in your booth.

The next thing in events planning is to prepare for is to get your marketing materials ready and printed. Make a design and put the appropriate content on all your marketing materials at least months before the event, this way, there won't be any delay in printing and producing the materials you will need. It is better to produce in excess rather than just enough. You can still use them in other events anyway.

Now, apart from all these things, you will also need to train your staff that will handle the booth. You should assign employees that will handle giving out flyers, goodie bags, free drinks and snacks and employees that will do direct selling. It is best that you make a shifting schedule for all your staff members to keep them focus on the event. Always remind your staff to show a friendly vibe to customers so they can be easily approached. They should be very welcoming to anyone who approaches your booth. Furthermore, they should have good knowledge on what they are selling and marketing. A good interpersonal skill and sales talk is a definite advantage.

And lastly, make sure you keep tabs on all the visitors and possible customers you have talked to. It is important that you do a follow-up to check on how your marketing efforts fair. With proper events planning, you can successfully promote your company and get more clients interested in what you have to offer.