Online Event Management - The Magic Mantra for Successful Events

There was a time when managing an event would be a nightmare for any organizer. A multi-person, multi-tasking job, event management used to be an elaborate affair with loads of complicated elements to be handled at a time; no matter what the magnitude of the event was. Ever since the concept of online event management evolved there has been a complete paradigm shift.

Today, every business entity, be it a company specializing in event management, a global corporate set-up with a chock-a-bloc events calendar, or a non-profit planning regular fundraisers, thinks twice before engaging itself in an extensive manual process of event management. Online event management has brought in a whole gamut of easy-to-deploy functionalities, which they can use to streamline time-consuming jobs like registration, marketing, and payment management thereby maximizing event attendance and ROI.

Many tools are available free of cost, online that make planning an event an easy task, provided it is a small one. There are online invitation sending portals via which one can send invites to the prospective guests, various GPS sites to inform the delegates about the event venue, events scheduling sites to bring down the actual event organization time, and social networking sites to draw in more number of attendees. However, all these tools do not seem to suffice when it comes to organizing a bigger event with multiple sub-events, featuring long lists of attendees in each category. What comes handy at this point of time is one integrated platform which serves as a complete package for all aspects of event management. An online event management solution does exactly that. Following are some of the functions performed by this system:

• Sending invitations, and RSVPs


• Managing attendees


• Managing digital waitlist to ensure maximum registration for a particular event


• Ensuring top class attendee relationship management


• Automatic syncing of leads, campaigns, and contacts in familiar CRM platform


• Providing connectivity to standard third-party tools and software


• Generating post-event survey reports

Online event registration is an integral part of online event management solution. Here a comprehensive registration package is offered by the SaaS (Software as a Service) provider, which enables the registrants to access the standalone webpage 24X7 from any part of the world and register for the event without any glitch.

Promotion plays a very important role in making an event successful. Using this solution an organizer can leverage the power of social media and get the word spread like wildfire. This way an event gets the much needed publicity and ropes in many registrants who eventually turn into potential participants.

Payment management, revenue generation and selling of tickets also become a piece of cake on using event management software. There are multiple online payment options and built-in accounting modality, which allow customers to perform self-service payment and transactions during any time of the day from any part of the world.

Use of online event registration and management solution is fast becoming the order of the day. With events becoming a regular event in today's corporate world it is sure to gain on further popularity in the years to come.