What does this person do?
Event organizers are either a person or company that takes care of promotional events. This job is made up of a number of tasks. It starts from the planning stage all the way to the actual execution of the event.
In the planning stage, the organizer will meet with you. He or she will discuss your event down to the last detail. You will have to work around your budget and figure out how much you are willing to spend. You can hold your event in a number of ways. Some companies like to hold parties while others might want to have a musical performance.
Once you figure out what you want, event organizers turn into logistic experts. They have so many contacts that they can find the right artist to fit your company's image. After all, you want to avoid alienating your audience. Do not hire a rock band when the average guest age is around 50. Hire a smooth jazz band instead. This is something you have to think about carefully when planning the entertainment portion of your party.
Aside from entertainment, event organizers can help you find the right caterer for your function. You cannot call it a party if you do not have food to serve. For an organizer, this is not a problem. They can find you a reliable caterer and wait staff for your party. It is important to keep the food and drink flowing throughout the proceedings. If you have prepared an Audio-Visual Presentation (AVP), part of their job is to find you a technical crew. It is important to have electronic technicians around. You have to make sure all your AV equipment are hooked up and working properly.
Event organizers have to be one step ahead of everyone else. Look for this skill when hiring a person or company for your product launch or party. Certain clients have specific needs or requests. Make sure you meet these so your guests can relax and enjoy themselves.
What other services do they offer?
During your party, you will see event organizers passing around questionnaires. Product launches make use of this response form, especially if a client wants feedback right away. Sometimes, the survey forms are just left on the table for guests to fill out. Once the party is over, the team of your event organizer will collect them.
Who has the final say?
As a client, you have the final say whether to push through with certain activities. For example, the band you hire will only perform four songs. In case you want them to sing more, it will cost you. You need to let your organizer know in advance. Unlike accountants, events planners are not concerned with costs. What they do is more along the lines of task administration and implementation. If you find some costs unreasonable, an organizer will suggest alternatives but not necessarily ways on cutting down expenses.
How much will it cost?
It really boils down to whom you hire for the job. If you go with a popular firm, expect to pay more. Experienced event organizers charge higher because of an established reputation. The benefit you get is their expertise and professionalism during your party.
For those who want to save, go with untested events planners. Since they are trying to break into the industry, expect to pay a lower price for their services. A lot of these new groups are eager to please since they want to increase their client contact list.
A memorable product launch or party is not complete without the right event organizers. Make sure you do research before hiring one. The Internet is a great resource if you want the latest packages. You can also ask family and friends as well. They might have worked with a good one before.
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