Public Speaking - Top 5 Reasons Why You Should Have a Signature Speech Ready to Deliver Now

Public speaking is one of the most powerful forms of marketing your business. In fact, if you don't have a speech ready to present on a moment's notice you could be missing out on golden opportunities to market your business to audiences filled with your ideal target market. Don't miss out! Create what I call a Signature Speech and you'll be positioned for success.

1. Other Speakers Cancel: Speakers are people, too. They have lives and sometimes have emergencies and need to pull out of speaking engagements at the last minute. If event planners in your target market know you have a Signature Speech ready to present on a moment's notice, your phone will be the first to ring and you'll get the opportunity to speak to that audience.

2. Event Planners Procrastinate: Event planners are people, too. They are busy with lots of tasks to handle. Often event planners for the types of groups who need regular speakers are volunteers. It can be easy to let a volunteer duty fall by the wayside. You'll be a hero if you can be available to speak with just a few days' notice.

3. You Get a Call from a Decision Maker: The last thing you want to do when an event planner/decision maker invites you to speak is to hesitate and have to "get back" to that person, even with plenty of notice. While you're trying to decide if your speech is ready, someone else is saying yes to the spot and you'll be, as the old saying goes, "a day late and a dollar short."

4. Use it at Networking Events: Often at networking events, attendees are invited to stand up and say a few words about their businesses. You can use a few of the details from your Signature Speech to give the other attendees a taste of what your speech is about and tell them you're available to deliver it to their groups.

5. Use it in Your 30-Second Intro: Do you panic when someone asks, "What do you do?" When you have a Signature Speech ready, you can confidently answer, "I deliver speeches to audiences of [insert your target market here] about [insert the topic of your speech]." That will get the conversation started-- and possibly get you invited to speak!

Having your Signature Speech prepared can help you achieve your goals faster by giving you more credibility, getting you more clients, and providing you more cash flow from public speaking.