Thursday, April 18, 2013

How to Ensure a Sell-Out New Year Party? 4 Great Marketing Ideas


This New Year you can ensure maximum footfall at your event by opting for online marketing in addition to the usual traditional advertising campaigns that you so religiously invest in every year. Perhaps the most important fact about online event marketing is that it is relatively less expensive and yet gives you tremendous exposure and visibility over a longer duration of time.

Today, there is hardly any organization that does not have some form of online presence on social media platforms. Social media happens to be the buzzword amongst marketing teams worldwide since they provide remarkable marketing opportunities for a variety of products, services, events or classes.

Here are 4 great marketing ideas to ensure that you have a sold out New Year party.

Posting on Your Facebook Wall

Introduce your company; share its history and milestones along with an update on the upcoming events. It is very important to build up mutual trust and compatibility before you opt for a hardcore, promotional strategy. Gain acceptance from social media users and be honest in your post. Write interesting content about your New Year party and how anyone can easily register to have a fabulous time. You can also provide the online registration link along with attractive photos of your past New Year events and video clips to arouse genuine interest amongst people.

Tweeting About Your Events

Mention about your New Year party registration and payment processes, etc. on Twitter, the leading micro-blogging site. However, while tweeting, ensure that your tweets are appealing to people so that they respond or re-tweet. Also, it is better to limit the number of tweets per day to say maximum of 5 to avoid confusion with too much event information and ideas.

Maintaining an Online Calendar

To ensure maximum event attendance, you should create and maintain an online calendar. These calendars will normally contain the description, date, and timing of your upcoming New Year festivals. Audiences on a global scale can easily stay updated about your programs since only a small section of the interested people can actually make it to your office to check what programs you are organizing to welcome a grand new year 2013! You can also add your event registration hyperlink with each event detail on a web-based calendar for maximum sign ups.

Update Your Website and Blog Friends

At the cost of marketing your New Year party on social media, you must not ignore the loyal website visitors and blog readers. They should be targeted seriously as you never know which of your loyal followers may be equally eager to participate in your New Year bash.

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