Walt Disney said, "Do what you do so well that people can't resist telling others about you." Your success as a wedding planner depends upon your ability to please your clients with outstanding service.
Repeat business. As a wedding planner you are at a disadvantage in that you really can't hope to get repeat business. Hopefully your clients will not need a second wedding soon. That's why developing word-of-mouth business is so critical.
Everything you do in your business should be aimed at wowing your clients. Give them something to talk about.
Fun. The event professional who makes planning a wedding fun and easy is the wedding planner who will have an endless stream of preferred clients. New planners often think they have to act serious and professional in order to win over clients. Remember, planning a wedding should be a joyous and fun experience. More experienced planners may be more relaxed and confident but fail to communicate enthusiasm. The bride-to-be wants to work with people who are just as excited as she is.
Easy. Run your wedding planning practice so that you alleviate all stress from the bride. You want your client to tell the world how easy it was to plan her big day because of you.
Professional. It's completely possible to be fun, easy-going and thoroughly professional. The combination of these three traits is the signature of an expert planner.
Cost-effective. When the wedding is over and your client is back in town invite her to lunch for a review of your services. Your aim here is to show her how much money you saved her and how many potential disasters you averted because of your expertise. The best thing a bride can say about you to her friends is that your services more than paid for themselves. By documenting your expert ability at negotiating low rates with various event vendors demonstrate your value. Make sure the bride understands how valuable your services are and how cost-effectively are relative to the savings you generate.
Succeeding in this business requires a commitment to excellence. While word of mouth marketing is cost-effective, it is not the fastest way to grow your business. You must have systems in place that generate a constant flow of new wedding leads. Be sure to learn how to market your services online.
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