Get Wedding Business Clients Now

Lots of wedding planners get stuck when it comes to marketing. Here's how to grow a successful bridal business.
 
The quickest way to land a wedding client is by personally connecting with a motivated buyer. The more sales conversations you have with people who urgently want and need to hire a wedding planner, the greater your chances of success. If you can come across as a trustworthy professional who fully understands their needs you will almost certainly land the business. The trick is finding ways to have more of these conversations.
 
So how do you connect with highly motivated wedding shoppers?
 
It all depends upon your goals. If you are only looking to land one or two wedding planning clients this year you can probably do that by effectively networking with your circle of friends and family, but it's hard to scale this approach. If you need to make a full-time income from wedding planning you need a scalable marketing solution.
 
The very best marketing plans are not complicated. There seems to be a great temptation amongst MBA's to make the process of marketing convoluted and difficult. If you're marketing budget is in the millions of a dollars you will need fairly complex systems. But you don't need anything near that for the average wedding planning business.
 
First, get very clear about the type of clients that you want to work with. I see too many wedding planners try to be everything to everyone, and ultimately, they fail. The market values expertise and specialization.
 
Keep your target audience in minds at all times. Keep all your marketing "on message," on clear value proposition. If you happen to do general event planning, don't confuse your potential customers by advertising corporate event planning or any other extraneous services. The bride-to-be ones to work with an expert who is perfectly matched to her needs. Send brides to a weddings only site.
 
Next, discover what your ideal clients really want. Don't assume. Simply asking around can be helpful, but don't be misled. Often times people will tell you one thing and do another. Identify your ideal client type and carefully watch exactly what they are actually spending money on.
 
Don't forget what the bride is ultimately buying from you. She's not buying flowers, food, music or transportation. She' buying the fulfillment of a dream. Remember to engage your customers on an emotional level. Not in a manipulative way but in a way that honors their intentions. Work hard to truly understand the wants, desires, and years that your potential customer habits. Honestly address their concerns and always look for ways you can better serve them.
 
Wedding planning is a wonderful business. There's plenty of opportunity for creative, ambitious and organized individuals who want to make a difference. Don't let your lack of marketing skills stop you from living your dreams. It's possible to build a thriving wedding planning business when you start with a solid marketing plan.