How to Acquire Corporate Sponsorship for Non-Profit Events

Acquiring corporate sponsorship is the key to organizing a successful non-profit event. However, many a times, this can be challenging and downright frustrating. According to the experts, effective marketing campaigns can help non-profits to connect with the right people. This article discusses how non-profits can promote their event to attract potential corporate sponsors and donors.

Set up a Purpose for Fundraising

To reach out to the right people in right time, you should set up a strong goal well in advance. With it, you will find it easier to determine your plan of action for the next stages. Besides, you should invest enough time to appoint experienced volunteers, who will be responsible for seeking sponsorships from the corporate.

Plan Your Actions Beforehand

You must have a strong plan of action before you start making requests for corporate sponsorships. Keep in mind that you have to provide equal benefits to all the sponsors who are donating for supporting your cause. You can even invite them to speak at your event, which can help you spread awareness about your cause in a more extensive manner.

In addition, you must have a well-decided plan about how to use the accumulated funds and communicate about that to the potential corporate sponsors and donors. In this situation, if you can show a detailed plan to your sponsors, you might even be able to attract long-term funding for your cause.

Define Your Target Audience

A fair idea about your target audience can help you approach like-minded people who will be interested in making significant donations to support your cause. Keep in mind that your sponsorship strategy should focus on acquiring corporate sponsors, who are willing to communicate with your target market. To do this, you must conduct a thorough market research and approach potential sponsors directly. Direct appeals are likely to have better impact on your potential donors and sponsors.

Research on Potential Sponsors

You must have a good idea about your potential donors before seeking sponsorships. You can do a bit of research about your sponsors through business magazines, websites, annual reports, and so on. It helps if you have a fair idea about the company's current marketing objectives, the products they are selling and which have been recently launched, and most importantly, their competitors. You may also get to know about their current sponsorship policy, which is likely to help you while seeking their support for your organization.

Try out these steps before you seek Corporate Sponsorship for your next non-profit event.