For Conferences, Corporate Events and Health Fairs
When building a reflexology practice, events are a great way to hone your skills and build your client base.
Offer your wonderful reflexology skills at a Conference, a Corporate Event or a Health Fair.
There are plenty of people at the event who will want your service, but you'll be wasting time if you don't plan ahead.
Early in my career, I did lots of these events, and I still have a handful of clients who have come to see me ever since.
It took me a lot of trial and error before I came up with the checklist I'm going to share with you here. If you forget any of these items, you do so at your own peril.
I gathered all the materials I needed and kept them in a "kit" by my door.
When the phone would ring, I'd just need to know the time and location. And, then when I was about to leave for the event, I'd grab my case knowing that I hadn't forgotten anything.
First, you need to talk to the event organizers to find out what they want you to do, whether it's: 10 minute, 15 minute or 30 minute (etc.) sessions. Find out how long you'll be working that day and then divide the session minutes by the length of the day and that's the maximum number of sessions you can do.
Rest up the night before, it might be a long day.
Here's my fail-safe "event check list":
1. Fill a small pump bottle with your favorite lotion - no need to take the jumbo size - unless you're working on a small army.
2. Take a set of rubber or latex gloves - the kind you can get at the drugstore - and put as many pairs as you think you'll have sessions. You'll need the gloves if there's no hand washing facilities nearby. There will always be a bathroom, but sometimes it's so far away, you won't have time for a hand washing break between each guest.
3. Have hand sanitizer in your pack. There are times when you'll want to use it, so have a small bottle ready.
4. Bring your business cards! Oh, how many times did I go without them? Too many. And, I would kick myself all the way home. You can print your own with on "Avery Business Card" paper (you can buy at any office supply store like Staples). Or, you can go to vistaprint.com and get 250 business cards for free. Just make sure you order these at least a week in advance... rush orders costly.
5. Have a sign in sheet. This is maybe the most important thing you pack! You want people to sign in so that, with permission, you can contact them. How do you get permission? Ask them. Tell them to call you if they have any questions or tell them "I'll give you a call or send you a card with some reflexology follow up information... if that's okay?"
6. Have some tissues and/or paper towels handy. You never know when you'll need to clean up a lotion spill, or remove some "sock bunnies" from the toes, or blow your nose. You might even offer a tissue to your client if your fabulous "sinus magic" techniques produce the desired effects.
7. Have a pillow-board or a small "boogie-board" (the small version of the kind of foam board you use for floating in the swimming pool). You'll need something to put over your knees - to support the feet - unless you want to lug a big table or chair there and back.
8. Carry a clip board and some pens. Make it easy for them to give you their contact information or for you to gather notes for your memoirs.
9. Have your schedule ready for additional sessions. It's always easier to book the next session at the end of the last one, rather than wait for a call. (And remember, now's the time to tell them what your cancellation policy is).
10. Don't forget to bring some gift certificates. One year I did more business with gift certificates than with follow-ups. Mention the next significant holiday...
Reflexology at Conferences and Events opens doors of opportunity, helps you get more publicity and don't forget to bring gift certificates for people to buy for the holidays - the perfect client gift. Not to mention that you'll be bringing reflexology and holistic health further into the world.
Wendy Coad 2008.
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