Monday, September 16, 2013

Go Beyond Online Event Registration to Boost Your Event ROI


Many companies today are implementing online event registration solutions to manage the sign up process. However, using such an online registration solution is only a part of the huge tasks involved from planning to successfully executing all aspects of organizing an event. There are so many other things that an event planner needs to carefully supervise such as selecting a venue, handling payments, as it keeps on flowing in and promoting the events on various offline and online web platforms.

An online event management solution brings with it a vast array of features to address real world issues that are continuously being brought to light when organizing a meeting, seminar or a training session. No longer do you need to use the age old paper and pen method to note things down, calculations, accounts, etc. All these processes can be done online and the data can be stored and reviewed at any point of time with the least effort and manning involved.

Thus, world-class event management solutions go beyond just online event registration; they include solutions to streamline the entire event planning, management, and evaluation process.

Ticket Selling and Payments Handling

Most of the time, individuals need to buy tickets to see a soccer match or go to the theater. Now, ticket distribution and collection is a tiresome job. Besides, there is a stipulated time period within which the tickets counters are operational. Additionally, there is no way to update the interested buyers on the quantum of available tickets. Hence there may be a number of times that individuals have queued up for long hours only to be told that there were no tickets left for purchase. An online ticketing app can be very useful in such situations. No one is needed to manage tickets sales and payment handling operations. The online ticketing website will show everything; from how many tickets are still available to buying the same by paying online via using credit cards, PayPal, etc.

Integrated Communication

Communication is a very important aspect of event planning. Without establishing proper contacts and connectivity with your target audience how can you expect a full house on the big day? Thus, communication should be done in all possible ways - through tele-calling, faxing, emailing, social media and through word of mouth.

Event Marketing

You should promote your events with your best efforts to get the maximum attendance and increase in ROI. It is necessary to reach out to a large number of people via social media sites, blogs, wikis, websites, etc. The more you alert people about your events, the more they will be interested in attending them. Another great way of luring the target audience towards your event is by providing incentives such as limited period offers or discounts on buying a certain number of tickets, etc. Many people who otherwise show reluctance to participate can come in good numbers when they see you giving such offers.

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