Increase Your Profit Through Staff Motivation, Why Corporate Events Are Essential For Success

In lean financial times an astute manager will turn to corporate events in order to maintain staff morale and keep them motivated. But they have a hidden agenda - building a team. By choosing a corporate event carefully, a smart manager can achieve both in one fell swoop, making a 50% reduction in costs at the same time!

So what sort of corporate event would be useful as this double edged sword? In order to understand how to make the right choices, in the first part of this 2 part article, let's first explore the basics of team building.

Teambuilding should improve interaction

Staff who have learnt to interact with one-another in a non confrontational manner make for a smoother and more efficient team.

Team building should improve communication

Staff who communicate badly seldom work together as a coherent unit, mistakes abound and a lot of time and company money is wasted on putting right these communication based errors. On the other hand, a team whose members communicate clearly will perform efficiently, waste less time and company money.

Team building should encourage creative thinking

Staff who are used to problem solving will also be used to thinking creatively. They will find it easier to deal with client based issues and better customer service equals better customer loyalty.

Team building should improve planning skills

Planning can apply to a single job or a complete company strategy. Staff who habitually and automatically plan their work are more efficient, saving time and therefore company money.

Teambuilding should improve the ability to respond to challenge

Staff who are routinely taught to cope with a variety of different challenges are more likely to cope with new situations within the workplace and thus cope better with pressure. Staff who cope are more efficient than staff who panic. Time and money again.

Team building should be inclusive

This is perhaps one of the most important factors. An event where half of the participants are alienated because they don't enjoy the focus of the event will be a waste of time and cash. You need something that does not leave out people either through interest or physical/mental ability. That is so de-motivating.

OK, so that is the team building aspect, now to the corporate events side of the coin. When choosing a corporate event, many managers will go for something that is fun - absolutely right, a corporate event should be enjoyable. However, enjoyable events like a hospitality box at a sporting event or casino night are definitely not right for team building. Morale building maybe but in terms of value for money, it is almost zero.

So where do you find something that will address the above criteria? That is to be found in part 2 of this article.