Selling tickets manually is not an easy job - you must hire somebody to sit at the ticket counter for a number of days issuing tickets as well as handling cash payments. The task doesn't end here. The staff then has to update ticketing lists manually to keep statistics and book of accounts up-to-date. Moreover, individuals have to travel all the way to the ticket counter in person to buy tickets of their favorite show, festival or sporting event. Furthermore, in the absence of an update system, there exists a great possibility that the event may be a sell out and you may not be able to purchase any tickets even after travelling all the distance to the counter. Event organizers can tackle such situations and additionally derive more benefits by implementing and utilizing an online ticketing solution.
Now, what is this online ticketing solution all about? Let's find it out in detail.
Customized Ticketing Page
Event planners can customize their online event ticketing page by adding colors and attractive graphics. The planners can change the overall layout of each page as well as add a company logo/banner to professionalize the page. Many online payment companies offer add-on services that will help to design the ticketing page similar to that of your company website.
Sell Multiple Event Tickets
You can create a wide range of ticket types to meet your event goals. For example, you can upload VIP tickets, 'Early Bird' tickets, and member-only tickets, and so on with different price tags as and when required.
Promote It
Try to use social media platforms (Facebook, Twitter, LinkedIn, and so on) to promote your festivals, family shows or sporting events online. Free promotion on these social media websites will help you attract a large number of audiences to your events page and will generate interest in them. This may lead up higher number of tickets being booked or sold for upcoming programs.
Built-in Credit Card Processing
Selling tickets online comes with the benefit of collecting payment online. In other words, you can let people pay you via their credit / debit / charge cards, Wire Transfers, PayPal and so on. Online ticketing solution offers real-time authorization and processing of payments made via this method. Thus, using a Cloud-based ticketing software can help you eliminate the problem of receiving and managing cash and paper checks. Processing refunds incase of cancellations is also any easy affair when using an online payment system.
Generate Detailed Reports
Cloud-based ticketing solution lets you easily generate several online customer and sales reports in almost no time. You can quickly gather sales and details of individual customers from the online ticketing database which stores all information automatically for use by the event organizer anytime, 24x7.
Most importantly, converting to an online payment management solution completely eliminates any kind of accounting discrepancies that may occur in case of manual processes in place.
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