Why Event Planners Must Explore Social Media?

From planning a large 20,000 attendee conference to a small and intimate wedding for 200 guests, event planners are finding new ways to promote different types of events through social media. Social networking sites are easily available plus they don't require any additional expenses in terms of purchasing a plug-in or hiring a maintenance man. Most importantly, you get a whole new channel for effective promotion to millions of people out there who may be very much interested to attend. Most importantly, this platform is such that you can repeatedly inform your target audience re updates on your upcoming events which is not the case when you advertise through traditional means like newspapers and magazines.

Every other man in this world is aware of social media and its uses; to read, post, and chat with peers and business contacts on a daily basis. Event planners should therefore explore social media to build up a rapport with potential attendees, trying to bring them in the loop with what they are planning and organizing.

Engagement

Social networking websites, including Facebook, Twitter, and more, offers tremendous possibilities of reaching out to prospective participants very quickly. The basic difference between offline promotions (newspapers, magazines, etc.) and online advertising (through social media platforms, blogs, etc.) is that the later provides room for a two-way engagement in terms of instant interaction and responses from the target audience. In case of printed adverts, event planners have to wait for individuals to contact them either through a call centre service or via email.

Create Event Pages

Try to create event pages on Facebook and add relevant information, images, and hyperlinks relating to that specific category of events. For example, if you specialize in planning both formal and informal events then you can develop two separate pages; one for formal occasions such as meetings, seminars, tradeshows and other containing schedules of all your current and upcoming informal events like weddings, birthday parties, etc.

Interaction

Event organizers can post numerous types of questions with regards to their plans and way of executing meetings, conferences or dinner parties on the Facebook wall or Twitter profile page. Fans and followers can come up with suggestions and comments on how a party or function be organized and managed in an innovative way. In this way, you can dig out unique ideas from engaging with experts online.

Use the Content on Blogs and Wikis

Try to spread out the event news on other popular social networking platforms, including blogs, wikis, podcasts, YouTube, Pinterest, and so on. Promoting your events on different social media websites will increase the chances of catching the attention of a vast number of people likewise developing chances of maximum registration or ticket sales.