Tuesday, December 3, 2013

How Do You Say Goodbye to Your Clients? (You Need a System)


The thing about businesses is that some are just trends. It can be very profitable while the product is still a hot item but the people's enthusiasm eventually dies down. That's why many businesses always try to innovate their products by changing the packaging or making a few additions to make it more appealing to consumers. However, not all efforts pay off and sometimes a business really needs to shut down and venture into another. But when you have a few more loyal clients relying on your product, how do you say goodbye to them? This painstaking task needs to be done properly and professionally, and here are some steps on how to do it while still saving face.

Take note of your important clients and send them prior notice

Inform your clients ahead about what's about to happen. Explain to them the reason why the company needs to shut down operations. The information does not need to be too informative. Just provide a vague explanation. Some companies say that the company has decided to try out a new venture. Some say that they have to shut down for economic reasons or the source of raw materials for the product has become unavailable. Whatever the reason you need to disclose, it does not have to give too much information to the clients. The reason should just be enough for them to understand what's happening.

It would help to compose a letter that will explain to your clients what's happening. At the end of the letter, thank the client for their loyalty and hope that you may continue doing business with them again in the future. The notice can be sent via email or through post mail. Make sure to send in the letter several months or weeks before the company is scheduled to close, not after it has already happened.

Closing the books and pending transactions

It is important not to leave your clients hanging. If they still have pending orders, complete the transactions first before halting any further orders. If the product you have sold them still has a pending warranty, make sure to inform them on what to do regarding those privileges. Doing so will make them feel the good service you provided until the end and will leave a good impression. It also shows a great deal of professionalism that they will surely appreciate.

Close the books of the company properly. The work doesn't usually stop after the company closes. There will be documents to complete, permits to cancel and contracts to void. Doing things properly can help you move on to other business ventures, and allow you to start with a clean slate.

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