Thursday, July 18, 2013

How To Organize A Successful Corporate Event


A corporate event is one of the best ways for a company to generate buzz. Many times, these corporate events are planned in order to show client/employee appreciation, or to generate new clients. For most people in the business world, the concept of working is easy to grasp, however, planning and organizing a successful corporate event requires additional effort and expertise. No matter the theme or purpose of your event, it is always a good idea to have a reliable event blueprint that allows you to seamlessly see your plan through to completion. It is difficult to go into an event without a solid plan, so here are 6 ways to successfully organize a corporate event.

1. Budget. Many professionals are accustomed to setting and sticking to a budget on the job, however, it is common for the need for a budget to be ignored when it comes to corporate events. Of course you want to set a budget that will allow your event to be memorable, however, keep in mind that even the wealthiest people in the world have budgets. If you have to sacrifice a few things in order to stay within your financial boundaries, but remember that if you plan things carefully, it is highly unlikely that anyone will actually notice the corners that you cut. The most important thing to remember is that your guests will enjoy themselves no matter what your budget happens to be.

2. The numbers game. How many guests are you inviting to the event? The number of guests will usually depend on what type of event you are planning. If the event is to generate new clients, you will probably need to invite more guests because it will be more of a "free for all." However, if the event is more intimate and designed to thank your current customers for their loyal business, you will want to invite fewer people. It is important to double check the list because you don't want to accidentally leave people off the list and offend clients who have been forgotten.

3. Location, location, location. Determining the guest list is important because the guest list determines the venue. However, it can be difficult to decide on a venue of the guests are slow to RSVP. A great way to encourage the guests to RSVP is by offering them some type of prize or entry into a drawing once they respond. This will allow you to get a general number of guests without coming across as pushy.

4. Have several sub-committees. Let's face it; one person cannot plan an entire corporate event without any help, and for this reason, it is essential to have several sub-committees to help with the event. You will find that the more help you have, the smoother the planning process will be.

5. Menu. A tasty menu is essential to planning a successful event because when guests are dissatisfied with their food at an event, they are less inclined to attend another event hosted by that same corporation. Many times people are not looking for a complicated menu, instead they simply want something that will keep them happy throughout the duration of the event.

Outsourcing events and event management to other companies is always something you can do if you are too pushed for time to organize your event yourself. Just be certain to find a reputable company with a proven track record if you chose to outsource the organization of your corporate event to another company.

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