Corporate gifts are an important tool in the marketing communication mix. In the corporate world, gift giving can be a double-edge sword, according to the Prentice-Hall Complete Business Etiquette Handbook. On the other hand, according to A Guide to International Behavior: Do's and Taboos Around the World, verbal communication is easily forgotten, whereas corporate favors with a company's logo on them can reward you by directing a business decision to your advantage. There are some special occasions where such gifts can work to strengthen your business ties.
When to Offer Chocolate Corporate Favors
Use the following ideas to offer chocolate corporate favors to improving your chances in the growing business sector:
- Fundraising events: Marketing your business at events related to social causes, charity firms, schools, colleges, etc, allows you to build additional goodwill. Make the most of it by extending innovative and useful corporate favors to the prospective clients. Marketing with the logo of the company is highly popular and professional. You can customize one-liners, your business motto or inspirational messages on your gift items as well. Customized chocolate gold and silver coins are good options and different from the usual mugs, desk clocks, stationary and t-shirts that people usually give away.
- Sealing a deal: The happiness of signing a big deal is to be shared with your valued clients first. Display your thoughtfulness by sending over a box of chocolate corporate favors. Treats made from rich Belgian chocolate are ideal for formal gifting. You can customize the chocolate coins with the color, message and graphics of your choice. The logo will leave an everlasting impact and help the client to remember your business for a long time to come.
- Christmas: If you know that the receiver is a poker fan, you could gift chocolate poker chips with your company's logo embossed on it. You can simply get a personal wishes etched on the corporate favor if the receiver knows your business well. Sending gifts on festive occasions helps you to form relationships as well.
- Trade shows: Trade shows are very competitive events. Therefore make sure that you find a retailer who offer superior quality treats. While everyone will be offering the usual, boring gifts that just clutter up the office table, you can delight prospective clients with gourmet gifts. Customization with photos, logos and impressive one-liners will help your business stand out.
Before placing the order, make sure that the retailer has experience in preparing as well as customizing corporate favors. Also, look for an affordable retailer, so that the business budget is not too stretched with these gifts.
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