There are many ways to advertise a wedding planning business offline (by "offline" I mean not on the Internet).
Here are a 5 of them:
1) Business Cards
Use the front of your business card to give contact information and the back to give a wedding tip. Or, use the back to offer a free list of wedding tips or a wedding planning checklist if they go to your website and give you their email address. You can market to them further through e-newsletters, if they agree to further contacts.
2) Brochures and Postcards
Work with a graphic designer to create brochures or postcards that you can mail, distribute at bridal events, and give to wedding vendors to give to their clients.
3) Networking
Attend networking events sponsored by wedding and event planning associations to meet other wedding vendors to partner with. Also attend business networking events, such a Chamber of Commerce mixers, in your own community to get the word out locally about your business.
4) Print Ads
Purchase print advertising in publications where brides in your niche would see it. Select local area editions of bridal magazines versus national bridal magazines or publications that don't specifically target brides.
5) Booths at Bridal Fairs
Buy a space and be an exhibitor at a bridal fair or expo. You will not only get to meet potential clients, you will also meet other wedding vendors whom you can partner with to create fabulous weddings and exchange referrals.
Don't feel you have to use every single method of marketing and advertising that is available. Start small, test to see what works before you make a major investment in any one method.
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