Selecting a briefcase bag to give away at a promotional event or corporate retreat is not as simple as one would think. There are those event planners that would casually shop on price point or production time, prioritizing project management issues rather than the elements that make an effective custom printed bag giveaway. Modern promotional briefcases feature a selection of key aspects that can make them into valuable tools for all who receive them. From bottle holders to laptop sleeves, these briefs and messenger bags accommodate the necessities of today's commuter. Being sure that the bag used in a giveaway includes these features is critical to ensuring the effectiveness of the promotion.
Laptop Protection - Unlike classic briefcases, a modern messenger bag must accommodate for a laptop computer. Business people today carry their office around with them, bringing a laptop to and from the office. The briefcase that is given away must feature a pocket that creates a suspended nest for these delicate pieces of electronics. Padding and Velcro fastenings help secure the laptop during the commute and while migrating from meeting to meeting.
Accessory Space - Those laptops and tablets that are getting toted around require a selection of accessories that had never been needed till now. Power cords, adapters, Bluetooth keyboards and mice all complement the mobile office allowing proper setup in any location. Briefcases can accommodate these accessories in large gusseted pockets. These pockets provide ample space to store these items, as well as allow easy access when they are needed.
Cups & Bottles - The business professional can now be found with a beverage at their side almost constantly. Bottled water, coffee drinks and tea can be found in every meeting room, conference room and office. By incorporating a pocket to hold travel mugs and sport bottles, the briefcase bag carries the complete compliment of meeting essentials.
Strength - With the transition from paperwork and pens to laptops and drinks, briefcase bags are expected to hold a significant amount of weight. Beyond a simple handle, these briefcase bags need to feature a reinforced grip as well as a strong shoulder strap for easier carrying positioning. The result of a drop or failure of these straps can cost thousands of dollars in damaged computer equipment, creating a need for security while carrying.
A briefcase or messenger bag that features these elements will be much more likely to be appreciated and used by recipients. While other bags may be lower cost or fit a production schedule that allows event planners to procrastinate, the full featured bags will persist after the event, carrying a custom printed logo or message as it is used.
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