Let Email Invites Increase Your Event Registration

Over the past few years, the increased dependence on email communication has made it an important strategy to increase your event attendance. At present, a large number of event organizers are using email tools to send invitations and RSVPs to the attendees effortlessly, without investing a lot of time and money. With the introduction of online event registration, this form of communication is rapidly gaining ground among the organizers. Experts believe that in the present scenario, email invitations have become a crucial strategy to increase your event's attendance. However, you need to know the fundamentals of an effective email campaign properly to make it work for your event.

Subject Line of the Email

The subject line is the most important part of an email campaign, as it will instantly grab your reader's attention or deter them. Moreover, your email's subject line will help you get through the spam filters. Hence, it should be descriptive and catchy enough to define your purpose and attract readers' attention instantly. For example, a subject line, like "Registration for the 2012 Chess Championship is Now Open" sounds better than "2012 Chess Championship Registration".

Secondly, to get through the spam filters, you have to avoid some specific words, such as 'Free', '$$$', 'Save', 'Discount', and so on in your email campaign.

Choose Images Carefully

Choosing an appropriate image and its proper placement is extremely important. Getting your message out with adequate text and appropriate images can help you create a positive impact on your target audience. It increases the chances of getting more potential attendees register for your event.

A Well-framed Email Copy

A well-written email copy is one of the most important parts of an effective email campaign. Try to define the purpose of writing the email clearly to your readers. You have to make your readers understand why they should attend your event and how it is going to benefit them. In short, you have to keep your audience engaged through a well-written email copy.

Effective Call to Action

An engaging Call to Action is extremely necessary for a successful email campaign; yet, it has always been the most overlooked part. A clear and concise "Call to Action" is likely to help your readers understand what they are expected to do next. To make your "Call to Action" button more creative, you can insert an image there.

Before sending your email campaign out, check carefully if it has all these basic elements in it or not.