Companies across the globe use various online and offline tactics to ensure maximum attendance and event ticket sales. Advertisements, banners, billboards, pamphlets, and similar other promotional materials are printed and distributed in large numbers to attract people's attention toward an event or class. However, at present, the process of promoting using the internet has also gained ground. Organizations are using various online promotional tools to make the global citizens aware of their softwares and solutions.
Currently with more than 800 million active users, Facebook is creating a buzz in the online social world. Individuals are using this site not only for chatting or sharing photos with friends, but also for promoting their businesses to the users and beyond. People interested in your product or service will automatically share the information with their friends who, in turn, will share it with his or her acquaintances. To summarize, this social website provides a world-class platform for viral marketing to produce brand awareness across continents.
Non-profit organizations should use Facebook to market their fundraising campaigns. The social networking website offers a great scope to raise money for your cause. You can build a strong network, produce loyal followers, and recruit staff via this site.
Create an Event/Class Group on Facebook
This is the first stepping stone toward generating a successful promotional spree. You can create an event or class group and allow persons to join it.
Invite Friends to Join Your Group
Invite all online friends to join your group. Facebook "feeds" will automatically notify your friends once you create one.
Join Similar Groups
After you create your own group, start searching for similar interest groups. You can either like (by clicking on the "Like" button) the page or join the group by simply sending a request to the moderator. Besides, you will find many open, public groups on the site for anyone to join.
Update Your Events/Class Page Regularly
You should update your events and class page as often as possible. Post about your events and classes on your wall on a regular basis. Additionally, upload your past and present event and session photos on your profile page for your online audience to see and share with their friends and family.
Connect with People
You should try to connect with maximum Facebook users. This will lead to greater promotion of your events, fundraisers, and sessions. However, it is advisable not to ask anyone to join your group or visit your page directly on the site. You should select people whose interests and personal liking matches with yours.
Involve Your Friends and Followers to Support Your Cause
You can involve your friends and supporters to organize the charity show or such other events and courses. Ask for their suggestions and feedback on any specific events.
Tag Your Event or Class Program Photos
You can easily tag your event/workshop photos on this popular networking website. By doing so, your uploaded image will automatically appear in your member's wall. This is how you can generate an interest among others to check out your events page and eventually get connected with more people.
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