An evening at a memorable charity event is sure to inspire attendees to donate more money to a charitable organization. And, event planners must take advantage of this willingness when setting up one of the most important fundraisers of the night-The Auction.
So, how can event planners know what will reap in the most profits? One study, which asked charity event goers what type of auction items they would most prefer to bid on, showed that unique experiences (like lunch with a celebrity) are the most popular choices with a leading 29% vote. However, over 28% of other voters said that tickets to a sporting event or a concert would be just as preferable. Beauty or fashion items, complimentary dinners, and memorabilia were the least preferred choices consecutively.
Charities should not be surprised by such data. It's already been established that today's up and coming philanthropists crave priceless experiences. And what makes a priceless experience? Being a part of something, like an event they can share with friends, that they simply wouldn't trade for anything else. Keeping this in mind, it is obvious that inert objects like memorabilia and fashion items are the last things that people are hoping to bid for at a charity event.
According to recent research done by an organization which works with successful non-profits every day and helps sell out events through their new online ticketing service, the best advice a charity organization can take is to focus auctions around getting more mileage (and profit) by offering trips, outings, and communal opportunities rather than stuff.
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