Trade Shows and Corporate Events Use Interactive Displays and Data Cameras for Post Event Marketing

Whether you are generating leads or measuring the performance of your upcoming event, trade show or marketing campaign, you need to capture correct data from your audience for effective post promoting. This is a very vital task to set as a precedent while planning your company's advertising event: People can engineer a wonderful occasion, but once the crowd leaves, the final success is truly based on how you will be able to regularly communicate with them about your services or products.

Today's technology offers a great wealth of promoting solutions, but one must carefully select proven components to combine and then hold a highly visible and successful event, trade show or promoting program. The event must create attention and capture an audience. Secondly, the next important and most crucial phase is keeping the product or services you are promoting "alive and exciting" and in the client's minds during the following months and even a year after the occasion is over.

Before we continue, let us outline the first steps: The key to successful trade show, event campaigns.

1) What design can we use that will draw people to our event and captivate them?

2) How do we gather valuable data from our visitors without being intrusive or aggressive?

3) What type of visuals must be added to create "staging" and strong appeal?

4) How do we get visitors to participate, "connect" & "engage" with our team passively?

5) How will we manage the data we receive from our clients for post merchandising and communications?

At present, a great deal of trade show promotion is "hit and miss"- hoping that your company and its presence along with brochures, etc. will make some type of impact on the customer... hopefully they will read your brochure or contact you later - odds are quite low using this dinosaur method.

Traditional techniques of email accumulating typically results in a list of unreadable scribbles or false names and addresses. It is imperative to capture, collect, organize and analyze all data. It is also very important that you find a creative, entertaining method to integrate proven data capture programs at your next occasion. There are many data capture systems and we will discuss this in this article.

Many promotions or trade show events have utilized various methods in "engaging" customers using games, magic, music, prize drawings, the wheels of fortune, etc. However, people are bored by these methods and their motivation to involve themselves is usually weak as the prizes are the same old - pens, trinkets, magnifying glasses and other useless promotional items not worth standing in line for or talking to a sales representative to get one of them.

Times have changed and jaded people want something uncommon if you want them to stop and listen. Plan to appeal to their emotions and or needs. If you can present an entirely unique and exciting occasion you will be successful in gathering a crowd while being excellent and memorable. Without solving this first step, the ability to grab and stop potential clients to easily gather data will be next to impossible.

The use of "interactive displays" is one of the most unbeaten tools used in the front end of occasion data gathering. Once you "engage" your clients with an interactive display, you can set in motion the data gathering process that will be non-intrusive and passive all at the same time.

New hi-tech, special data gathering cameras that take photos of people "interacting" with the fun displays you have are highly effective and proven to work in gathering accurate emails and other data. Once the specialized, data camera takes the unique, interactive, staged photograph of the person - surfing down a 30 foot virtual wave, a business card is given to them with a code that they enter when they go to your website to download their unique, fun image.

If you carefully map out the interactive, creative demonstration in which they participate in, the motivation to acquire their picture from your website will increase - most studies prove that 70% of the people who use the data camera system combined with a unique interactive show results in great rates of return from their trade show or occasion with post promoting campaigns.

Here is a perfect and proven example of a highly, winning occasion with "interactive shows" that includes data gathering potential: " Virtual Video Interactive Surfing Displays". The Hawaiian, tropical paradise theme seems to be a very popular designed occasion that never gets tiring. The colorful, laid back party theme meets the psychological needs of today's trends - people love the vision of Hawaii as it is laid back, relaxing and fun. So how do you bring a Hawaiian beach to any event with an interactive wave of action? Easy. There are several "interactive displays" that a business can rent and set up in minutes.

One specific company from Hawaii rents interactive displays and surf simulators to locations worldwide - comes complete with backdrop wave and a highly specialized photo camera assists in collecting client data. Clients like Microsoft, Nike, ABC Television, CBS Television, Sony Entertainment, Cisco Systems and many more have used these video surf simulators for their highly successful events, trade shows parties, team building or promotions.

Here is the scenario: Imagine the sounds of beach boy music and the peaceful rhythm of waves breaking on a white Hawaiian sandy beach. Then as you get closer to the event, you notice someone standing on a real Hawaiian surfboard in front of a large screen television. You will also notice the crowd watching this "video surfer" laughing and sometimes screaming in exhilaration - trying to surf a large wave on the video monitor and get points by not "wiping out" all while avoiding great white sharks and other obstacles in the water.

Off to the side of the surf simulator you also notice a line and of people waiting to take a memorable picture. People stand on a mini-surfboard positioned in front of a huge eight foot wave mural with a palm tree. A special camera marks each photograph with a digital code and time stamped for later ease of retrieval - gone are the days of instant printers, etc. The code allows the holder to log in and go directly to their photograph for downloading or pasting on their desired social network. Of course, before they get the memorable download, they enter their exact email address which you use for post advertising.

Case studies have shown a 70% accuracy rate for emails provided due to the motivation to get their unique photo. As you can easily see and comprehend, the mixture of an interactive exhibit plus the special digital bar coding camera, offer the perfect model for an event that pays off in the end for post advertising. If you are planning to spend any money for any occasion, trade show or party, you will have to use this proven combination of components to better guarantee your overall trade show, party, event or marketing efforts..