The Essential Event Planner's Business Marketing Tips

Events planning are a people business and there is no better way to get people involved in your business than by the right ways of marketing it. The methods outlined in this event planner's business tips don't need to be expensive, but you do need to use your creative streak to make sure that it comes out right.

There's nothing that says you have to forgo the traditional marketing mix of TV, radio and print in order to bring your company front and center. But instead of just taking out ads, why not do something different? Market yourself directly to these companies and actively campaign to do their events. Not only will you get paid, but you'll get insider promotion that will be worth much, much more.

Don't forget the internet in your campaign mix. Make sure that your website and professional blog are attractive and updated frequently, and that you have a social marketing face on face book or my space, and create a following on Twitter. It may be more work but create an article at least once a week to be submitted to online lists. Keep your professional name and face front and center.

In this regard, you may not have the time or expertise to carry on a full-on marketing campaign. There's nothing wrong with outsourcing this type of work. You can hire someone to maintain your blog and website for you, and also supply them with topics to write on that you can submit after reviewing and editing to your liking. A dedicated online marketer will also have the know-how on creating a great campaign for you using the latest SEO techniques to make sure you're kept on the first page of search engines.

Keep a close eye on your personal marketing apparatuses as well. Make sure your logo is well designed and memorable, the colors are eye-catching and your slogan catchy. Have these on everything from your calling card, your folders, as a bumper sticker on your personal vehicles, and on your personal stationery. If you hand out corporate giveaways, make sure that they're on it, too. A nice and memorable touch is to put it on your thank-you package after the event. Just that in itself is unusual - how many planners thank their clients for giving them an event to handle?